eTrigue DemandCenter Marketing Automation Spring 2013 Product Release

Faster, easier-to-use and more accessible demand generation

SAN JOSE, Calif., April 23, 2013 –eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), today announced the general availability of the 2013 Spring release of DemandCenter marketing automation. This release significantly enhances the usability and flexibility of eTrigue DemandCenter marketing automation.

View Press Release

Etrigue DemandCenter Marketing Automation Adds On-The-Go Mobile Access

Mobile marketing automation management on iOS and Android Mobile Devices

SAN JOSE, Calif., Februarary 27, 2013 – eTrigue DemandCenter marketing automation now supports mobile operation and management with Apple iOS and Android mobile devices. Users now have on-the-go smartphone or tablet access without downloading, installing and learning a separate mobile application.

View Press Release

Etrigue Delivers Comprehensive Collection of New Email and Landing Page Templates

Professional marketing results without the expense and time incurred in creating custom templates

SAN JOSE, Calif., January 22, 2013 – eTrigue^® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation Software-as-a-Service (SaaS), today announced the availability of a comprehensive new set of email and landing page templates with associated graphics and buttons for use in outbound email marketing.

View Press Release

Oracle’s Eloqua Acquisition Reinforces The Value of Marketing Automation

Oracle’s Acquisition of Eloqua

SAN JOSE, Calif., December 20, 2012 – eTrigue^® Corporation (www.etrigue.com), applauds Oracle’s acquisition of marketing automation software provider Eloqua. This acquisition validates the evolution of marketing automation for use by large enterprise organizations in demand generation activities, and also reinforces the value of marketing automation capability for organizations of any size.

View Press Release

eTrigue Dynamic Progressive Forms Increase Form Completions 2X

Smart web forms that reduce form abandonment - eTrigue DemandCenter marketing automation suite.

SAN JOSE, Calif. – October 30, 2012 – eTrigue^® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation Software-as-a-Service (SaaS), today announced the introduction of Dynamic Progressive Forms (DPF), a new easy-to-implement web-form building technology that incorporates logic to dramatically reduce form abandonment.  Designed for eTrigue’s DemandCenter^® marketing automation suite, DPF technology intelligently requests information from website visitors in a programmed sequence using both progressive and contextual logic.

View Press Release

Marketing Automation Usability Features for Webcast Event Management and Prospect Data from eTrigue to Improve Marketers Workflow

New webcast event-management and prospect-management features available in the eTrigue DemandCenter marketing automation suite.

SAN JOSE, Calif. – May 15, 2012 – eTrigue Corporation www.etrigue.com, a leader in marketing automation and sales acceleration Software-as-a-Service (SaaS), announced the availability of new webcast event-management and prospect-management features to its marketing automation suite, eTrigue DemandCenter.

View Press Release

eTrigue Rated Best by Gleanster in Marketing Automation Ease of Deployment, Ease of Use and Features and Functionality

Noted Analysts Evaluate the Marketing Automation Landscape

SAN JOSE, Calif. – January 11, 2012 – eTrigue Corporation (www.etrigue.com), the ease of use leader in marketing automation and sales acceleration Software-as-a-Service (SaaS), announced that it has received top honors in all categories as evaluated by Gleanster in their Gleansight: Marketing Automation benchmark report. Gleanster evaluated the top marketing automation vendors and users of marketing automation applications. eTrigue received the “Best” ranking evaluation in three of four categories and was evaluated as top ranking in all categories.

View Press Release

eTrigue Corporation Joins Launch of the Marketing Automation Institute – the Community for Marketing Automation Professionals

Charter Vendor Council Member will collaborate to develop industry-standard certification and address skills gap for marketing automation professionals

SAN JOSE, Calif. – July 19, 2011 – eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced it has joined as a charter Vendor Council member of The Marketing Automation Institute (MAI). The MAI, in collaboration with industry thought leaders and the top marketing automation vendors, will provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed in today’s ever-changing market.

Download PDF

eTrigue customer "Skype" wins DemandGen Report "Sales and Marketing Alignment Awards"

Deeper Demand Without Added Staff – generating 400% more programs using eTrigue DemandCenter

Skype, a software designed to enable individuals and businesses to communicate and share files, sees approximately 80% of its revenues derived from business purposes. However, business users and co-workers are not aware of the benefits of using Skype as a company standard for collaboration. The company’s goals have been to increase awareness with key business decision makers to improve business productivity to complete tasks effectively.

After implementing eTrigue DemandCenter, Skype has generated more than 65 registrations per in-person event without adding additional cost or program management. In 45 days, the company successfully launched enterprise programs in four regions, generating an increase of more than 650% in qualified leads for its enterprise sales team. Marketing automation has enabled Skype to generate more programs, collect and nurture marketing leads through online communications and real-time activity tracking. Currently, Skype is managing more than 4 million contacts using eTrigue DemandCenter, which enables targeted campaigns with tools for reporting, an integration with Salesforce CRM and support for multilingual audiences.

While maintaining the same small marketing support team, Skype has seen a consistent increase in the amount of qualified leads in the pipeline. The company estimates it has been able to generate 400% more demand generation and nurturing programs without having to add additional support staff.

Download PDF

eTrigue debuts DemandCenter^™ – Marketing Automation for the Rest of Us

Easiest-to-Use Marketing Platform Enables Organizations to Focus on Campaign Performance and Sales Revenue

eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced eTrigue DemandCenter^™. This revolutionary marketing automation platform allows organizations of all sizes and expertise levels to now quickly develop and execute demand generation programs.

Download PDF

eTrigue Maximizes Inbound Marketing and Social Media Opportunities for Organizations of All Sizes

Expanded Automated Visitor Tracking, Reporting and Real-Time Dashboards Help Sales and Marketing Identify Anonymous Website Visitors and take action earlier in the sales process

eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced the expansion of its anonymous visitor tracking to help organizations of all sizes maximize inbound marketing and social media opportunities. Based on the success of over 4,000 successful demand generation programs, the company has added unlimited anonymous web tracking functionality to its eTrigue Professional, eTrigue Unlimited and eTrigue SalesPro offerings to help companies refine and better target important inbound prospects before they self identify or complete an inquiry form.

Download PDF

eTrigue Customers Named Top Ten Companies Driving Growth with Sales and Marketing Automation

Silver Peak Systems and Codice Software Honored for use of Automation to Improve Response Rates and Convert Leads to Sales

Silver Peak Systems and Codice Software were selected by DemandGen Report for its 2nd Annual DemandGen 10. DemandGen 10 honors 10 firms that have used sales and marketing automation to help drive growth. Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking. “Codice Software built a lead nurturing program that increased response rates by 160 percent versus the same period the prior year,” noted Andrew Gaffney, editor/publisher of DemandGen Report.

Download PDF

eTrigue Introduces New Sales Acceleration Tool for Salesforce CRM Users

eTrigue SalesPro Tracks Individual Website Visitors and Delivers Real-Time Alerts to Help Sales Representatives Identify the Hot Prospects

SalesPro gives Salesforce CRM users the ability to send unlimited emails that track every move an individual lead or contact makes on a company’s website. eTrigue SalesPro is the first Sales Acceleration tool designed specifically for sales teams to track an individual website visitor’s ongoing activity history. By sending real-time lead alerts with detailed web visit information, 3D lead scoring and historic activity specific to each individual visitor, eTrigue SalesPro gives sales representatives the power to make timely and informed calls, connecting with prospective buyers more often and closing sales faster.

Download PDF

Fujitsu Selects eTrigue for Intelligent Demand Generation to Shorten Sales Cycles and Increase Revenue

eTrigue Marketing Automation Software Helps Create, Execute and Track Multi-Channel, Multi-Touch Demand Generation Campaigns

eTrigue Corporation (www.etrigue.com), a leading provider of Marketing Automation Software as a Service (SaaS), announced today that Sunnyvale California-based Fujitsu Computer Products of America Inc. has selected eTrigue 3.0 Intelligent Demand Generation software to automate its lead generation program. With eTrigue, Fujitsu is expanding its on-line marketing effort with a focus on shortening the sales cycle and driving channel sales worldwide.

Download PDF