News Coverage
November 3, 2009
Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring
"By implementing eTrigue’s sales and marketing automation SaaS offerings, Santa Clara CA-based Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking. Silver Peak has consistently increased the amount of qualified leads in the pipeline, while decreasing time to revenue. Silver Peak estimates it has been able to generate 30% more demand generation and nurturing programs year-over-year without having to add additional support staff."
October 27, 2009
Codice Software Configures Nurturing Program To Drive Sales-Ready Leads
"By implementing a marketing automation solution from eTrigue, the company built a lead nurturing program which increased response rates by 160% versus the same period the prior year. Through the implementation of a series of coordinated nurturing campaigns, the company saw a 225% increase in qualified leads, and a 50% increase in actionable sales leads."
August 31, 2009
Direct Marketers Refine Time-Tested Tactics
"While emerging interactive media channels, including mobile and video, generate a lot of buzz, most direct marketers continue to focus on time-tested programs to drive revenue."
July 7, 2009
7 Ways to Accelerate Sales in a Down Economy
"Shrinking budgets. Diminishing staffs. Increasing competition for each sale. In this dynamic economic environment, it's essential to make the most of your resources and opportunities. Put another way: You have to find ways to generate a higher number of better-qualified leads with fewer people and fewer resources."
March 1, 2009
Looking to Score
"There’s a timeworn argument between the marketing department and the sales department. Marketing complains that the sales team isn’t following up the bushels of leads it gathers. Sales complains that most of marketing’s leads are of such poor quality they aren’t worth the effort of pursuit. It’s the fundamental reason for lead scoring."
February 25, 2009
Enterprise Winner: Cisco Systems
"Utilizing eTrigue for lead scoring and activity tracking, the automation tools are helping Cisco’s call centers prioritize which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Fassig-Knauer credits the eTrigue solutions for helping Cisco increase appointments with SMB prospects by 25%."
February 25, 2009
Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards
"One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing department. That is why in this edition of DemandGen Report we are proud to profile three leading organizations as part of our first annual Sales & Marketing Alignment Awards."
February 4, 2009
Fujitsu unit streamlines lead gen with new tool, vendor
"With few resources to dedicate to such an endeavor, Fujitsu IPG sought a marketing automation vendor, one with a solution that could easily be integrated with the company’s existing customer resource management (CRM) application."
November 12, 2008
The eTrigue 3.0 SaaS solution has a significant head start over most new demand generation solutions
"The detailed information on prospects is invaluable for our salespeople to be effective and close sales in the shortest possible time. We started making sales via eTrigue within the first 30-45 days, which is exactly our sales cycle, so ROI with eTrigue was immediate."
November 4, 2008
eTrigue Debuts at Dreamforce
"eTrigue Corporation officials say they've made their debut appearance at Dreamforce, presenting eTrigue 3.0 generation Software-as-a-Service and eTrigue for AppExchange."
November 3, 2008
eTrigue Debuts Intelligent Demand Generation Application at Dreamforce '08
"At Dreamforce this week, eTrigue is demonstrating how customers are using the eTrigue 3.0 intelligent demand generation platform to address a significant problem faced by salespeople."
October 23, 2008
eTrigue Announces v3.0: Intelligent Demand Generation
"eTrigue has just announced the release of eTrigue 3.0, an enterprise marketing application that dovetails lead generation and campaign management."
October 20, 2008
eTrigue Corp. launches eTrigue 3.0
"The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects."
October 20, 2008
eTrigue 3.0 Now Available for Demand Generation
Vendor eTrigue has announced the general availability of eTrigue 3.0, a demand generation application designed to align marketing and sales efforts.
October 20, 2008
eTrigue Now Available on the Force.com AppExchange from Salesforce.com
"Salesforce CRM customers can now view active prospects in eTrigue's demand generation application directly within Salesforce"
October 20, 2008
eTrigue Launches Intelligent Demand Generation Application — eTrigue 3.0
"Intelligent demand generation™ application designed to align marketing and sales efforts to develop and identify leads and close sales faster."
Press Contact
Lori Bertelli
Bertelli Group
916-216-2968
Corporate Contact
Jim Meyer
eTrigue Corporation
Vice President & General Manager
800.858.8500 toll-free
408.490.2905 direct
