- Products Overview
- DemandCenter
- Drag-n-Drop Campaign Builder
- Marketing Database Management
- Prospect Activity Tracking
- Event Management
- 3-D Lead Scoring
- Landing Page Editor
- Lead Nurturing
- Real-Time Lead Alerts
- Anonymous Visitor Tracking
- Comprehensive Reporting
- CRM Integration
- 1:1 Email Marketing
- Real-Time Dashboard
- Dynamic Progressive Forms
- Mobile Access
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Customer Success
Related Content
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News Coverage
eTrigue Updates DemandCenter Dashboards, Adds Interactive Data Sorting
Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting.
Demand Gen Report TV - Solving Web Form Abandonment
Form abandonment continues to be a major problem for many B2B marketers. DGR Senior Editor Matthew McKenzie speaks with Jim Meyer at eTrigue about eTrigue's Dynamic Progressive Forms, a new web form building technology that can double form completion rates.
Improving Web Form Abandonment with Progressive Thinking
In the B2B marketing realm, nothing can be more frustrating than dealing with a low response rate or inaccurate information on web forms.
When Online Offers Fail - Demanding Views
When online offers fail to work properly, potential prospects are left feeling frustrated. The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops.
eTrigue Adds Dynamic Progressive Profiling To Marketing Automation Platform
Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers' data-gathering capabilities.
Business Software - Interview with Jim Meyer of eTrigue
We sat down with Jim Meyer of eTrigue to talk about marketing automation, the way that evolving technologies have changed the marketing world, and what eTrigue marketing automation does to help its customers and clients adapt to those changes.
Tony Tissot of eTrigue talks about marketing automation
The host of SLMA Radio, Jim Obermayer speaks to Tony about a wide range of marketing automation topics.
Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation
As marketers fully embrace the deep range of online marketing strategies, where can marketing automation technology be useful in making your online efforts more successful?
How to Start Your Own "Arab Spring" - the principles of the Buyers Journey
Christine Crandell on Marc Benioff's Dreamforce vision and her search for the technologies that support Salesforce's vision, including a discussion about marketing automation with eTrigue's Jim Meyer.
Sales Lead Management Association - From the Floor of Salesforce’s Dreamforce
The executive director of the SLMA, James Obermayer reports from the Dreamforce expo floor on September 1, 2011 and speaks to eTrigue's Tony Tissot about marketing automation and demand generation.
eTrigue Debuts DemandCenter With Focus On Simplifying Campaign Creation & Reporting
eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and execute demand generation programs.
eTrigue Puts a New Interface on Mature Marketing
Automation Features
eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look.
Marketing Automation for the Rest of Us
eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and execute demand generation programs.
Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring
"By implementing eTrigue’s sales and marketing automation SaaS offerings, Santa Clara CA-based Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking. Silver Peak has consistently increased the amount of qualified leads in the pipeline, while decreasing time to revenue. Silver Peak estimates it has been able to generate 30% more demand generation and nurturing programs year-over-year without having to add additional support staff."
Codice Software Configures Nurturing Program To Drive Sales-Ready Leads
"By implementing a marketing automation solution from eTrigue, the company built a lead nurturing program which increased response rates by 160% versus the same period the prior year. Through the implementation of a series of coordinated nurturing campaigns, the company saw a 225% increase in qualified leads, and a 50% increase in actionable sales leads."
Direct Marketers Refine Time-Tested Tactics
"While emerging interactive media channels, including mobile and video, generate a lot of buzz, most direct marketers continue to focus on time-tested programs to drive revenue."
7 Ways to Accelerate Sales in a Down Economy
"Shrinking budgets. Diminishing staffs. Increasing competition for each sale. In this dynamic economic environment, it's essential to make the most of your resources and opportunities. Put another way: You have to find ways to generate a higher number of better-qualified leads with fewer people and fewer resources."
Looking to Score
"There’s a timeworn argument between the marketing department and the sales department. Marketing complains that the sales team isn’t following up the bushels of leads it gathers. Sales complains that most of marketing’s leads are of such poor quality they aren’t worth the effort of pursuit. It’s the fundamental reason for lead scoring."
Enterprise Winner: Cisco Systems
"Utilizing eTrigue for lead scoring and activity tracking, the automation tools are helping Cisco’s call centers prioritize which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Fassig-Knauer credits the eTrigue solutions for helping Cisco increase appointments with SMB prospects by 25%."
Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards
"One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing department. That is why in this edition of DemandGen Report we are proud to profile three leading organizations as part of our first annual Sales & Marketing Alignment Awards."
Fujitsu unit streamlines lead gen with new tool, vendor
"With few resources to dedicate to such an endeavor, Fujitsu IPG sought a marketing automation vendor, one with a solution that could easily be integrated with the company’s existing customer resource management (CRM) application."
eTrigue Debuts at Dreamforce
"eTrigue Corporation officials say they've made their debut appearance at Dreamforce, presenting eTrigue 3.0 generation Software-as-a-Service and eTrigue for AppExchange."
eTrigue Announces v3.0: Intelligent Demand Generation
"eTrigue has just announced the release of eTrigue 3.0, an enterprise marketing application that dovetails lead generation and campaign management."
eTrigue Corp. launches eTrigue 3.0
"The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects."
eTrigue 3.0 Now Available for Demand Generation
Vendor eTrigue has announced the general availability of eTrigue 3.0, a demand generation application designed to align marketing and sales efforts.
Corporate and Press Contact
Tony Tissot
eTrigue Corporation
408.490.9818 direct
