In Great Company With eTrigue Demand Generation

Learn how eTrigue has helped a range of organizations automate marketing, drive sales and prove ROI.


Softmart

Integrant communicates with laser precision

  • Segmentation fosters targeted communication to prospects
  • Lead scoring helps determine when to promote prospects to offline campaigns
  • Dynamic lists make updating the database of personas automatic

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Softmart

Softmart brings the personal touch to email communication

  • Real-time leads alerts give a full view of prospect interest
  • 3D lead scoring identifies where interested prospects are seeking knowledge
  • Personalized, targeted communication to prospects increases conversions

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Coradiant

Coradiant sales teams focus on "hot" prospects

  • All prospects are harvested for lead nurturing
  • Management teams receive scheduled activity summaries
  • Sales teams focus energy on sales, not cold-calling

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Wavelight

WaveLight generates 28% response rate

  • eTrigue campaigns increased Web site activity more than 64%
  • Sales managers learned prospects’ interests before the first meeting from constant database updates with visit histories

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Silver Peak

Silver Peak Systems' 3-D scoring identify segments

  • Successful response rates achieved from highly targeted outbound email campaigns
  • All prospects were harvested for lead nurturing
  • Real-time Lead Alerts enabled rapid follow up

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Teneros

Teneros instantly proves ROI

  • Teneros increased their sales leads through executing frequent outbound email campaigns
  • eTrigue’s lead scoring identified hot prospects
  • Management teams receive activity summaries

View Case Study (300 KB)