Coradiant Case Study
Opportunity
Coradiant is the leader in "User Performance Management". Their TrueSight and Web.ITM hardware and software solutions provide unmatched insight into the online user experience so developers know what's happening to real users. Coradiant needed a way to automatically identify "hot leads" for a growing sales team and they needed an effective way to automate their online campaigns for follow-up with all prospects.
eTrigue Solution
Coradiant deployed eTrigue with a comprehensive program that included the support of messaging, web site and collateral from 3marketeers advertising. eTrigue was able to optimize Coradiant’s landing pages and enable real-time Lead Alerts, which were routed to the appropriate sales team for rapid processing. eTrigue’s support team works ongoing with Cordiant to handle all prospect follow-up of their staged marketing programs.
Results
- eTrigue helps Sales teams focus on "hot" prospects
- All prospects are harvested for lead nurturing
- Management teams receive scheduled activity summaries
- Sales teams focus energy on sales, not cold-calling
- Integrated with Salesforce.com
- Real-time alerts help prove prospect interest
