Silver Peak Case Study
Opportunity
Silver Peak helps companies connect WAN applications with users across long-distance geographies with LAN-like performance. Silver Peak needed a way to automatically identify "hot leads" for a growing world wide sales team. Additionally were looking for an effective way to automate their "lead harvesting" programs for efficient and effective follow-up with qualified prospects.
eTrigue Solution
After eTrigue was deployed, Silver Peak has been able to execute a multitude of highly targeted messaging campaigns to its large database with eTrigue's search-based profiling capabilities. Silver Peak has also been able to quickly and easily modify their sales lead criteria to reflect ever-changing business needs. Real-time Lead Alerts have enabled rapid follow up and ultimately closed more sales.
Results
- eTrigue's 3-D Lead Scoring enable identification of highly segmented audiences
- Successful response rates achieved from highly targeted outbound email campaigns
- Silver Peak's sales team are able to identify and focus on "hot" prospects
- All prospects are harvested for lead nurturing
- Real-time Lead Alerts enable rapid follow up
- Focused marketing team is able to outperform larger rivals
