- Products Overview
- DemandCenter
- Drag-n-Drop Campaign Builder
- Marketing Database Management
- Prospect Activity Tracking
- Event Management
- 3-D Lead Scoring
- Landing Page Editor
- Lead Nurturing
- Real-Time Lead Alerts
- Anonymous Visitor Tracking
- Comprehensive Reporting
- CRM Integration
- 1:1 Email Marketing
- Real-Time Dashboard
- Dynamic Progressive Forms
- Mobile Access
- View Demo
- Marketing Automation
- Pricing
Customer Success
Related Content
Related Content
Softmart Case Study
Opportunity
Softmart is a global provider of all things IT. From software to hardware, they provide a complete solution for organizations in both the public and private sector. Softmart’s team of IT solution advisors ensures that every IT dollar spent is a dollar well spent. The e-commerce group at Softmart is responsible for all aspects of Softmart’s online presence as well as email marketing to their huge base of customers and prospects. Adopting marketing automation was a natural progression for Softmart after using a number of email campaign tools throughout the years.
eTrigue Solution
“eTrigue was the only marketing automation system that gave us the personalization that we needed, and provided real-time lead alerts to our account managers,” said Blake Holden, e-commerce director of Softmart. “eTrigue real-time sales alerts bring tremendous insight into what our customers are interested in – right to the hands of our account managers.”
Results
- Real-time leads alerts give account managers a full view of prospect interest
- 3D lead scoring identifies where interested prospects are seeking knowledge
- Personalized, targeted communication to prospects increases conversions
- Unsurpassed lead generation capabilities
