Fujitsu Selects eTrigue for Intelligent Demand Generation to Shorten Sales Cycles and Increase Revenue / eTrigue

Fujitsu Selects eTrigue for Intelligent Demand Generation to Shorten Sales Cycles and Increase Revenue

eTrigue Marketing Automation Software Helps Create, Execute and Track Multi-Channel, Multi-Touch Demand Generation Campaigns

SAN JOSE, Calif. – Feb. 9, 2009 – eTrigue Corporation (www.etrigue.com), a leading provider of Marketing Automation Software as a Service (SaaS), announced today that Sunnyvale California-based Fujitsu Computer Products of America Inc. has selected eTrigue 3.0 Intelligent Demand Generation software to automate its lead generation program. With eTrigue, Fujitsu is expanding its on-line marketing effort with a focus on shortening the sales cycle and driving channel sales worldwide.

The Fujitsu marketing and sales team evaluated 10 – 12 different companies ranging from "batch and blast" email utilities to full-featured marketing automation platforms. Some of the companies Fujitsu evaluated include Constant Contact, Eloqua and ExactTarget. In evaluating marketing automation vendors, Fujitsu’s "must haves," included:

Ease of use
Automated Nurturing
Real-time Lead Alerts to the channel sales teams
Ability to integrate with CRM applications
Low total cost of ownership
Quick integration

"We needed to be able to generate and qualify sales leads, shorten sales cycles and increase revenue," said Mark Lewis, director of marketing at Fujitsu, Imaging Products Group. "We wanted to be able to execute both simple email campaigns as well as develop more fully automated nurturing programs."

"We are proud to support such a high caliber company and team, especially after such an exhaustive evaluation process," said Jim Meyer, vice president and general manager of eTrigue. "Fujitsu is one of the many companies that recently selected eTrigue to help optimize marketing spend and accelerate the sales process in a challenging economy."

eTrigue 3.0 Demand Generation: Fill the Pipeline with Qualified Leads

With increased pressure to do more with less, eTrigue helps even the smallest marketing and sales teams create, execute and track powerful multi-channel, multi-touch demand generation campaigns. Using advanced 3-D lead scoring and granular search-based profiling, eTrigue helps tailor and execute marketing programs to match prospect interest and deliver more qualified leads to sales in a shorter time period.

"eTrigue provides out-of-the-box integration with customer relationship management (CRM) applications, which was key for us," said Lewis. "Also, eTrigue does not require dedicated resources to run, and the flat-fee pricing gives us unlimited company users with unlimited campaign frequency and customer activity."

eTrigue Results: No More Cold Calls

With eTrigue, Fujitsu finds budgeting and planning easier by experiencing regular, consistent monthly costs. In addition, the marketing team can share detailed information with the sales team, providing background and other facts that essentially eliminate cold calling. The sales team is armed with information they can use to speak directly to the customer and target specific needs helping to form tighter relationships quicker.

Additional information can be found on eTrigue at http://www.etrigue.com/infocenter.

About eTrigue Corporation

eTrigue’s Intelligent Demand Generation™ Software-as-a-Service (SaaS) executes and tracks powerful multi-channel, multi-touch campaigns including email, landing pages, search, web site activity, tradeshow and telemarketing campaigns to deliver qualified leads and close sales faster. With easily configurable 3-D lead scoring, automated campaigns and sophisticated search-based profiling, eTrigue enables marketing and sales teams to work together effectively to close more sales. With flat rate pricing that ensures no hidden costs and requires no dedicated resources, eTrigue provides marketers with the sales-focused solutions necessary to generate revenue faster and demonstrate true ROI. Founded in 2005 and based in Silicon Valley, eTrigue has been serving customers worldwide including start-ups ramping first revenue to Fortune 500 companies. For more information please visit http://www.etrigue.com or by calling 1-800-858-8500.

Press Contact

Lori Bertelli
Bertelli Group
916-216-2968

Corporate Contact

Jim Meyer
eTrigue Corporation
Vice President & General Manager
800.858.8500 toll-free
408.490.2905 direct

Intelligent Demand Generation / eTrigue Corporation

Intelligent Demand Generation™