Now you can quickly provide more qualified leads
Marketing professionals are increasingly under pressure to deliver measurable results. Online marketing has changed the game, and prospects are more elusive than ever. More than 85% of all B2B buyers will do research on your web site as part of their buying process―often before you’ve made contact!
To be most effective, marketing campaigns must be timely and targeted. That means sending personalized messages tailored to prospects’ interests, triggered by their behavior, and timed to encourage the next step in the sales process.
Tasked to do more with less, marketers need a solution that can leverage resources and drive sales―fast. A demand generation solution that works intelligently and covers all the bases. eTrigue provides a complete and easy-to-use Intelligent Demand Generation solution that will:
- Proactively establish 1:1 relationships via multi-channel campaigns
- Profile prospects and target messages by segment
- Capture information that can be used to differentiate you from the competition
- Measure campaign and individual message effectiveness and ROI
Powerful search-based profiling makes generating qualified leads easy
Define lead scores, campaign criteria, lead alert triggers and lead nurturing in minutes
- Profile prospects, segment activities and report campaign effectiveness with powerful search-based data management
- Real-time data shows immediate impact of changes to variables
- Know the implications of your prospect profiles before you launch campaigns
- Keep your CRM system free of duplicate information and partially completed records
- Automatically remove duplicate records
- Use negative variable search's to bypass companies, prospects, or geographies
1:1 Email Marketing Engine
Launch multi-step campaigns or ad-hoc emails
in minutes
- Design multi-step campaigns tailored for
your markets or verticals - Send automatic emails based on user activity
- Know who’s opening and clicking on each email
- Track named individuals on return web visits
- Send campaigns to 5,000 or 500,000 prospects with ease
- Automatically handle Opt-Out and CAN-SPAM compliance
Marketing Effectiveness Dashboard
Measure & analyze program effectiveness
- Provide valuable granularity with effectiveness reporting in pre-configured dashboards
- Respond quickly to requests for individualized, automated reports that can be directed to anyone
- Profile prospects with search-based analysis
- Quickly determine your most active source of leads
- Instantly see most active companies
- Know how many prospects are new to your programs in the last 24 hrs, 7 and 31 days
- Quickly report progress with detailed real-time dashboards
- Detailed messaging effectiveness based on individual outbound emails
- Identify unlinked content selected as a direct result of your message
- Determine most active geographies by marketing program
Prospect Nurturing with Automated Marketing Activities
Generating sales-ready leads in a complex sale takes patience, persistence and precision. The development of a prospect from initial engagement to a decision may vary greatly depending on the length and maturity of the sales cycle. eTrigue makes it easy to grow your relationship with potential customers by automating the nurturing process to assure you maintain effective and timely contact with them based on who they are and their activity
- Align marketing campaigns with prospect need and readiness
- Assure timely interaction with minimal in-house marketing efforts
- Multi-step campaigns nurture qualified prospects
- Run several vertical programs or build detailed multi-step campaigns
- Trigger delivery of targeted information based on prospect behaviors
- No dedicated in-house marketing or IT resources needed
Define multi-step email campaigns based on prospect activity. eTrigue Intelligent Demand Generation software-as-a-service gives you the tools to implement a closed loop marketing process that gets sales and marketing working together to generate more qualified leads and close more sales faster.
Learn more about Prospect Nurturing with Automated Marketing Activities »
