eTrigue Professional – Marketing Automation
Improve Effectiveness & Deliver More Campaigns with Existing Resources
If you need to launch more marketing campaigns and generating more qualified leads with existing resources, eTrigue Professional is the ideal solution. The following features of eTrigue’s robust Marketing Automation solution can help your company achieve the highest marketing ROI and greatest revenue impact. The capabilities listed below are included with each deployment of eTrigue Professional at no additional cost.
Improve Effectiveness & Deliver More Campaigns
Leverage existing resources for highest revenue impact
- Quickly deploy multi-step campaigns or ad-hoc email programs with existing resources
- Build personalized 1:1 email and nurturing programs
- WYSIWYG html editor with 100+ templates and marketing asset library
Measure, Report and Analyze Campaigns Automatically
Analyze and quantify your programs for comprehensive reporting – fast
- Launch and automatically measure individual message and cross-campaign effectiveness
- Take immediate action and confidently adjust your marketing efforts
- Drill down to individual tactics and quickly generate comprehensive reporting
- User-friendly data and dynamic charts help create engaging presentations faster
Flexible Search-Based Segmentation
Powerful search-based interface puts you in control
- Identify, profile, launch and report with super-fast, multi-level smart search
- Quickly view any criteria, demographic, specific activity, period of time, geographic or negative values
- Pre-defined searches help define target audiences, launch campaigns, trigger real-time Lead Alerts
- Easily report on any aspect of your engagement with current and potential customers
Real-Time Lead Alerts
Empower sales teams with detailed prospect activity alerts in real time
- Quickly configure detailed prospect activity alerts to your sales team in real time
- Provide alerts via email, mobile, CRM to sales or automate scheduled reporting for account owners, management or partners
- Set flexible triggers based on activity, scoring, timing or demographics
- Help deliver the most relevant marketing message at the right time
3-D Lead Scoring™
Evaluate prospects based on who, what and when
- Help qualify prospects based on who, what and when they interact with your programs
- Evaluate prospects by demographic and activity
- React immediately to score, activity, or other self-triggered Lead Alert
- Identify unique buying behaviors
- Develop custom scores based on any searchable criteria
- View scores and activity history as a stand-alone solution or within your current CRM
Real-Time Dashboards
Measure effectiveness and identify high-quality prospects with real-time data
- Pre-configured dashboards highlight message effectiveness in real-time
- Easily identify the most active prospects, companies, and lead sources based on real-time activity
- Reduce the time to sale by quickly locating high-quality prospects
Landing Page Editor
Landing Pages without IT support
- Design effective landing pages in minutes with our easy to use HTML page builder
- 100+ Pre-designed best-practice templates and forms increase conversion
- Easy to use drop down form editor
- Smart forms recognize known visitors to eliminate unnecessary input
- Pages are published instantly with no support from your IT team
- Subdomain linking maintains your companies landing page identity
Lead Nurturing
Create ongoing campaigns to warm prospects into viable, sales-ready leads
- Multi-step campaigns nurture qualified prospects
- Trigger delivery of campaign and messaging based on prospect behavior
- Assure timely interaction with minimal
in-house marketing efforts - Align campaigns with prospect need and readiness
Flexible Integration with Salesforce CRM
Unparalleled integration eliminates sales’ learning curve
- Integrate with Salesforce CRM and other leading CRM solutions
- Provides detailed customer activity information to sales without learning another application
- Provides instant access to prospect information before they’re added to Salesforce
- Avoids cluttering pipeline with unqualified prospects by first viewing, sorting, scoring and analyzing active prospects
No Hidden Costs – Setup, Training & Unlimited Support Included
Complete setup, training, and support—at no additional cost. The flat-rate pricing of eTrigue Professional ensures no hidden costs and no additional resources are required of your team. A fixed monthly subscription fee allows unlimited email sends, web visits, landing page views and unlimited company sales or marketing user accounts—success with no surprises.
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