Anatomy of an eTrigue Real-Time Lead Alert
eTrigue Lead Alerts provide your team with information to close sales
All lead alerts are not created equal. eTrigue lead alerts give your sales team all the information they need right when they need it. No hunting through the database, clicking on links, or scrambling for a username to login to another database. Forward lead alerts to partners, allowing them to see more on the specific prospect without compromising security or access to your database.
Prospect Details
Prospect detail gives you the complete demographic overview of your prospect right when you need it. The source of each prospect is provided so you know where they originally came from: trade show, referral, specific list, etc. Complete contact details are also provided for easy and accurate follow-up. Additional ease of use features include a hot link to the prospects website for convenient research before the call as well as a memo field detailing any form input related to a request or other form input related to the visit.
3-D Lead Scoring
eTrigue’s unique 3-D lead scoring capability lets you qualify prospects based on who, what, and when. Each of these three dimensions can be tailored to fit the buying behavior of your specific customers or industry. Custom scores provide added flexibility to rate prospects based on any combination of demographic, activity, or timing information to highlight specific behavior.
Cumulative Visit History
Understanding cumulative history with a customer gives you perspective on the depth of your overall relationship as well as their recent activity. Total page count, visit count and visit time are all part of the eTrigue digital biography maintained on each prospect or customer that has engaged with you.
Current Visit Details
Current visit details gives you the complete profile of your prospect's most recent visit including time on your web site and the specific content and pages visited during this session. The active lead rule that generated the lead alert is also indicated.
Individual Content Tracking with Nicknames
Easy to understand web content “nicknames” are shown including the amount of time spent on each resource making it much easier for effective and timely sales follow-up. Your sales team will quickly know area of prospect interest before taking next steps.
Message & Campaign Information
Message information displays the campaign name, campaign description, subject line of the message, and date the messsage was sent to the prospect. Your team will know exactly what a prospet is responding to before they make contact.
Push to salesforce.com Directly from a Lead Alert
When eTrigue is integrated with salesforce.com, either directly or with eTrigue for AppExchange, anyone who receives a lead alert can push a lead directly into your CRM system. Once pushed, any additional lead alerts will automatically display a direct link to the prospects salesforce.com record, and eTrigue contact history.
Company Branded Lead Alerts
Keeping your brand in front of your sales team and partners is especially important when it comes to managing customer opportunities. eTrigue automatically integrates your corporate branding into the real-time lead alerts, dashboards, and reports placing emphasis on the value you are bringing.
Company Announcements
Add company messages that are displayed in each lead alert to your team. Share news of new marketing materials, where to locate the latest case study or webinar, and quickly create links to call scripts or presentations. eTrigue will display your various company announcements, including the ability to add secure links in under a minute.
eTrigue Quick Tips!
Quick tips are displayed sharing eTrigue best practices, funtionality, and news of upcoming product enhancments. This feature often helps your team become aware of search abilities, support, and how other sales team are utilizing eTrigue.
