Demand Generation Best Practices Blog

Enterprise Winner: Cisco Systems

Probably one of the most exciting things to me is seeing someone achieve success with your company’s product. It doesn’t really matter what type of product or even how it’s used. It makes you proud of your team, your partners and of course your customer. Delivering on your promise and seeing measurable results makes anyone feel like a proud papa.

And while we see customer success on a daily basis it is especially rewarding when it is also recognized by others. This week, Cisco Systems was awarded the DemandGen Report’s Sales & Marketing Alignment Award for the Enterprise category. See Story

Linda Fassig-Knauer, Cisco marketing programs manager in the US Theater, credited 3Marketeers and the eTrigue solution for helping Cisco increase appointments with SMB prospects by 25%

“eTrigue Intelligent lead scoring helps us determine which technology or offer the prospect is most interested in discussing with our sales teams and enables us to funnel those leads in a timely manner to our call center, who ultimately sends to our channel partners,” says Fassig-Knauer, “The information in eTrigue lead scoring gives us three times the information so our call center agents are much more prepared before a call. It also greatly increases the number of prospects we can identify as being interested in a solution because the system does not require the customer/prospect to register.”

While the tool is important, kudos obviously go to Linda and her team at Cisco and The 3Marketeers for successfully developing and executing a successful closed demand generation program. And of course, thanks to the folks at the DemandGen Report for recognizing success and the tools that help make things happen!

“The first tool I step on turned into a weapon” –Robert Frost

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