One valid question is, how can they afford NOT to use marketing automation, when managing email campaigns manually is so time consuming and costly in terms of manpower, of inevitable mistakes, and especially in terms of losing prospects because you were unable to give them what they were looking for – timely, relevant messages?
Having said that, we are very aware of the fact that the economy is still recovering, and that marketing organizations in smaller companies may have a hard time getting the budget they need to purchase a full-fledged marketing automation system such as eTrigue Professional.
That’s why we came up with our unique sales enablement solution, eTrigue SalesPro. The idea is to give sales organizations everything they need to effectively communicate with prospects, without forcing companies to invest in fully automating their marketing. We wanted a sales enablement tool that unlike others on the market is not just an add-on to an existing marketing automation system, forcing you to pay the full price tag for marketing automation before your sales rep can enjoy the sales enablement benefits.
Creating a separate sales acceleration system makes automation easy for companies, because the cost is so affordable. Later on, it’s easy to upgrade to a full marketing automation system. So we’ve essentially lowered the entry level for sales acceleration and have enabled smaller companies, and smaller organizations within larger companies, to enjoy its benefits.
The benefits are many.
Sales acceleration in general achieves two important goals: better communication within the company between sales and marketing organizations (also known as marketing and sales alignment); and better communication between sales reps and prospects. Both significantly improve the performance of your sales organization.
SalesPro in particular, despite its affordability, is extremely useful to sales reps. It presents them with a very detailed view of potential leads. Unlike other Sales Enablement tools on the market, eTrigue SalesPro doesn’t just capture website visitors, then email their info to Sales. SalesPro can score and qualify leads, then send out email alerts to sales reps when a lead meets a minimum threshold that was previously determined by marketing and sales. The alerts are full of useful information, including the scores and the reasons behind them, and account and buyer activity. All this information is presented in an easy-to-read format, enabling the sales rep to make an informed decision and to follow up with the prospect, if appropriate, from within Salesforce.com.
IDC defines sales enablement as “The delivery of the right information to the right person at the right time and in the right place, to assist in moving a specific sales opportunity forward.” A pretty basic idea, yet mostly unattainable without automation, and – up until eTrigue salesPro – only attainable when paying the hefty price tag of a full marketing automation system.Google+