We obviously believe that marketing automation is one of the fastest, most reliable ways to significantly improve marketing results, marketing accountability and marketing-sales alignment. But hey – you don’t need to take our word for it. Here’s what a few of our customers have to say about their experience with marketing automation:
We’re on the phone with executives every day, which means we have to know exactly what their interests are, what they’ve seen on our website and how they responded. eTrige enables us to do that quickly, easily and effectively. Our clients have very little time, so it’s very important that we tune our messages specifically to their exact interests. We use eTrigue for our ongoing newsletter, for the various campaigns that we run, and to track the traffic on a variety of landing pages. We also use eTrigue to analyze our results, to further target and improve our campaigns. Marketing automation has allowed us to have more insight, more reach and more power, without the increase in budget that comes from hiring more folks. eTrigue Demand Center is a cloud-based solution that allowed us to start quickly, scale fast and focus on our business rather than on IT issues. eTrigue Demand Center has allowed us to break our revenue and profit goals each year.
Paul Dippell, CEO, Service Leadership
Engaging with customers and with partners is such a big challenge. One of our goals is to increase partner performance. eTrigue enables us to scale to thousands of Cisco partners and communicate with them in a very personalized manner. We can check the progress of each individual partner and adjust our partner programs accordingly. I love that eTrigue enables us to show results with a wide range of reports. So we can track partners’ progress on a daily basis and compare their performance to those partners who are not in the program. We were able to show that partners in our program had a 200% revenue increase, so the results spoke for themselves.
Penny Byron, Cisco Systems
I’ve been in marketing for many years, and it’s always the same: There’s not enough time, there’s not enough money, there’s not enough manpower, and you need more leads now! eTrigue has enabled us to get up and running easily and did not require additional staff. Many demand generation systems are extremely difficult to learn and require a full time person to maintain. With eTrigue, you simply use the intuitive drag-and-drop interface, then watch the campaign in real time, see the results, and make quick changes as needed. In my experience, eTrigue will increase your lead generation by 200% or 300%.
Andrea Skov, Sesame Software
We realized that manual marketing does not work anymore, but when automating, we wanted to get a maximum amount of functionality with a minimum amount of training, expense and extra people. Marketing automation is all about productivity and getting a functionality right put of the box, so we liked that eTrigue is extremely intuitive, easy to understand and very powerful. eTrigue Demand Center helps us quantify marketing ROI, and tracking emails and anonymous user visits really helps our sales people to focus on prospects who are truly interested in our solutions.
Greg Ness, Vantage Data
eTrigue is one of the easiest marketing automation tools available – I love the drag and drop tool! It’s easy to set up what we want to track and let eTrigue take care of the rest. eTrigue makes it easy to manage email campaigns and to identify who’s opening our emails, who’s checking out the site, and reach out to them. I love that I can just go in, run a quick campaign, and see results.
Shali Nguyen, American Advertising Federation
How will YOU benefit from automating your marketing program?Google+
Tags: Marketing Automation