Lots of buttons, features, capabilities! Lots of everything! This is how marketing automation started. In fact, this was what we all expected of technology in general, and it wasn’t that long ago. Maybe a decade or so.
Now, in the era of sleek, incredibly simple and user-friendly yet highly sophisticated products (think Apple), things have changed. We deal with so much technology every day, it’s become intertwined with our daily lives and as we handle all these dashboards, buttons and gadgets, all we really want it simple. Easy. Accessible.
Oh, and preferably, affordable too.
Marketing automation is no exception to this new desire for simplicity. When I’m asked what was the inspiration behind eTrigue Demand Center, I say “My own desire, as a marketer, to have a simple, accessible, affordable tool that would help me become a better marketer.”
When we started eTrigue, there were solutions out there, but we were unhappy with them. They were so expensive, so complex, so difficult to deploy and to use, that they either required dedicated staff to make any sense of them at all, or they ended up gathering dust on the shelf, never actually deployed!
What would make marketing automation better? We wondered. Of course the software needed robust capabilities – there was no doubt about that. Marketing database management, prospect activity tracking, lead scoring, lead nurturing, real-time lead alerts, email marketing, reporting… we knew we had to include all of these and more in the software. But we wanted it to still be accessible, easy, the kind of marketing software that anyone could deploy and start using right away.
Simple, yet sophisticated. Filled with features, but accessible. And – just as important – affordable.
When experienced marketers create marketing software, you know that something good is going to come out of it. Armed with years of experience and a deep knowledge of what marketers need, we knew that we wanted a solution that once bought would be actually used. A solution that would work for small organizations as well as for larger ones.
That’s the story behind Marketing Automation for The Rest of Us. The idea, made into reality, that you can deliver effective demand generation marketing campaigns using your existing resources. That you can launch more marketing campaigns and generate more qualified leads while staying within your budget – even a tight one. That a robust marketing automation solution that has everything you need to effectively manage your demand generation campaigns can in fact be affordable.
Simple is the new sophisticated, and achieving a high, measurable marketing ROI and a very real revenue impact has never been easier, thanks to eTrigue Demand Center. Can you tell I’m proud? 
Tags: Marketing Automation
