There are a many great things that marketing automation can do for SMBs. You can track prospects and identify visitors to your site, reach out and campaign to individuals, alert sales in real-time and find out what’s working in your marketing programs. At a high level marketing automation helps you segment your prospects, align sales and marketing towards the same goals and then makes it easy to build precise marketing campaigns to help reach your goals.
Unfortunately, even the most state-of-the-art marketing automation system can’t create compelling content. But it can help you get the right content in front of the right people, at the right time.