Intelligent Demand Generation / eTrigue Corporation

Across the board, the economic slowdown is taking a toll and many businesses are in survival mode.  Sales and marketing teams are working over time to decrease the sales cycle and increase sales.

In a new article on destinationcrm.com, eTrigue’s Jim Meyer suggests seven timely tips on accelerating sales and making the most out of resources in a down economy.

In this article, Meyer gives quick and easy, back-to-basics ideas to help accelerate lead flow and sales without breaking the budget. These tips are easy to execute, don’t incur costs and require very little time. The article offers tips on taking demand generation to the next level — ensuring a measure of success that exceeds mere survival.

In addition, it’s worth taking a look at DemandGenReport.com’s article by Amanda Ferrante: “New Benchmark Study Showcases Payoffs from Lead Generation.”  Ferrante points to a new study on the critical role lead generation plays in the sales success of BtoB companies.  The study shows that companies aligning sales and marketing with lead generation outpace their competitors.

Tighter budgets and fewer bodies — that doesn’t have to be a recipe for less-effective marketing. Faced with the challenge of doing more with less, automating your marketing efforts can be the great equalizer. The process begins with a demand-generation system that efficiently customizes, tracks, nurtures, and identifies interested prospects over time, easily providing the marketing and sales teams the information needed to help close sales faster.