The benefits of fully automating your marketing are clear. Marketing automation solutions enable you to market – and to sell – more efficiently and effectively. You can automate your email campaigns, personalize them, tailor them to each prospect’s pain points, level of interest and readiness, and have sales follow up with prospects that are ready to buy – and only with them.

In the B2B space, where highly informed buyers set a leisurely pace for their buying process, NOT automating your marketing efforts is time-consuming, expensive, and can result in serious, costly marketing mistakes.

But what if you’re a young company with a tight budget and simply can’t afford to fully automate your marketing at this point? Since we know that full Marketing Automation can be difficult for early-stage startups, we came up with an affordable package that doesn’t require the deployment of a full Marketing Automation platform and helps sales reps identify and prioritize prospects and close more deals – all from within Salesforce CRM.

SalesPro is a unique stand-alone sales acceleration tool. It’s easy, fast and affordable, yet it gives sales pros everything they need to identify and focus on the prospects that are ready to buy.

Trackable emails
SalesPro enables sales reps to send unlimited trackable emails from Salesforce CRM. They can choose from pre-defined templates, add personalization, and of course track who’s opening the emails and clicking on the links.

Web tracking
SalesPro enables sales reps to know which prospects visit your site and what they’re reading, and to track prospects’ visits’ frequency and duration. This is one of the best ways to identify which prospects are ready to buy.

Real-time lead alerts
Real-time lead alerts are sent to sale reps whenever a prospect visits the web site or opens an email. Sales reps can quickly glance at the prospect’s web activity history and scoring and, where appropriate, immediately follow up with them.

The ultimate goal of sales acceleration tools is to give sales reps the information they need about prospects, so that they can avoid wasting their time and energy on cold calls, and focus instead on “warm” calls to interested prospects.

While fully automating your marketing will bring you a significant, measurable return on your investment, we developed SalesPro to make automation more accessible to smaller organizations with tight budgets. The beauty of SalesPro lies in its accessibility, its affordability and in the fact that it gives sales pros exactly what they need to sell intelligently without wasting their time chasing unqualified prospects.

eTrigue SalesPro is ideal for companies who need the powerful email and web tracking, real-time Lead Alerts and sales intelligence of a marketing automation platform, but lack the resources to launch a full online marketing program. When your company is ready to take your demand generation program to the next level, eTrigue SalesPro is fully compatible with our Marketing Automation solution, eTrigue Professional^TM.