“OK, I know how important marketing automation is. I know it will greatly improve not just marketing performance, but the company’s bottom line. But how do I convince my boss?”
I get asked this question a lot by marketers who want to implement marketing automation but face resistance from their boss. Which is why I was really glad to come across the MASG site and find this excellent blog post by Kim Roman, that answers exactly this question and provides useful tips for convincing your boss to invest in marketing automation.