News Coverage


Marketing Tech Insights

2016 Top 10 Marketing Automation Marketing Automation

eTrigue honored as Top 10 Marketing Automation solution provider by Marketing Tech Insights.

Constellation Research

Constellation ShortList™ for B2C Marketing Automation

eTrigue chosen by Research Firm as one of 7 B2B marketing automation solutions to know.

VentureBeat Insight

Marketing Automation Best Bets

VB analyst Andrew Jones suggest smaller enterprises also review eTrigue DemandCenter.

Marketing Tech Insights

Top 10 Marketing Automation Solution Provider

eTrigue was named as Top 10 marketing automation solution provider by Marketing Tech Insights magazine.

VentureBeat News

Top Marketing Automation Platforms

eTrigue is named a High Performer. High Performers rank high in customer satisfaction but lower in market presence than the very largest organizations.

Destination CRM

eTrigue Builds Out DemandCenter

eTrigue has launched an enhanced content manager for its DemandCenter marketing automation software-as-a-service offering.

Website Magazine

Top 50 Marketing & Sales Automation

For digital enterprises to have a successful 2015 they will need the right technology solutions in place; increasingly, that means deploying, and taking better advantage of, marketing and sales automation platforms.

CIOReview

20 Most Promising Salesforce Solution Providers

eTrigue DemandCenter named a Top 20 solution provider that is in the forefront of providing Salesforce solutions and positively impacting the marketplace.
eTrigue – Pioneering Flexible Marketing Automation Solutions

NG*DATA

Top 50 Marketing Automation Software Tools and Apps

This list represents 50 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions.

Destination CRM

eTrigue Adds More Email Providers to VisitIQ

VisitIQ helps marketers target prospects by creating digital biographies of individual prospects. Marketers add VisitIQ-generated IQ links to email messages that are sent via the email marketing platforms they are using today.

Website Magazine

5 Tips to Improve Email Engagement Rates

Moreover, by adding intelligent links to their emails from eTrigue’s VisitIQ software, marketers will be able to obtain information on who visitors are, what pages the individual viewed and real-time lead alerts.

VisitIQ Brings Anonymous Tracking To Email

VisitIQ Brings Anonymous Tracking To Email

eTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time.

Crowdsource guide ranks marketing automation platforms

Crowdsource guide ranks marketing automation platforms

Guide to marketing automation software platforms taps into marketer user base online.

Usual Suspects Top New Marketing Automation List

Top Marketing Automation Software

Capterra provides a snapshot of the most popular marketing automation software solutions.

Usual Suspects Top New Marketing Automation List

Usual Suspects Top New Marketing Automation List

Providers including eTrigue, Marketo, Pardot and Silverpop had “high user satisfaction” among small businesses.

eTrigue Updates DemandCenter Marketing Automation Dashboards

eTrigue Launches In Europe With Fast-Start Customer Program

Marketing automation platform provider eTrigue announced its expansion into the European market, naming Jeff Barnes and David Godden as co-directors of eTrigue Europe Limited.

eTrigue Mid market leadership

B2B Marketing Automation Will Reach $1.2 Billion in 2014

Mid-market leadership may be up for grabs. Small but established mid-market firms including SalesFusion and eTrigue have been growing particularly quickly.

eTrigue Updates DemandCenter Marketing Automation Dashboards

eTrigue Updates DemandCenter Dashboards, Adds Interactive Data Sorting

Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting.

eTrigue Updates DemandCenter Marketing Automation Dashboards

eTrigue Rated Best in Automation Overall Value and Ease of Deployment

eTrigue again received top honors as evaluated by Gleanster in their Gleansight benchmark report on Marketing Automation.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

Demand Gen Report TV – Solving Web Form Abandonment

Form abandonment continues to be a major problem for many B2B marketers. DGR Senior Editor Matthew McKenzie speaks with Jim Meyer at eTrigue about eTrigue’s Dynamic Progressive Forms, a new web form building technology that can double form completion rates.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

Improving Web Form Abandonment with Progressive Thinking

In the B2B marketing realm, nothing can be more frustrating than dealing with a low response rate or inaccurate information on web forms.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

When Online Offers Fail – Demanding Views

When online offers fail to work properly, potential prospects are left feeling frustrated. The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

eTrigue Adds Dynamic Progressive Profiling To Marketing Automation Platform

Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers’ data-gathering capabilities.

eTrigue rated Best

eTrigue Rated Best by Gleanster

eTrigue DemandCenter received top honors in all categories as evaluated by Gleanster in their Gleansight: Marketing Automation benchmark report.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

Business Software – Interview with Jim Meyer of eTrigue

We sat down with Jim Meyer of eTrigue to talk about marketing automation, the way that evolving technologies have changed the marketing world, and what eTrigue marketing automation does to help its customers and clients adapt to those changes.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

Tony Tissot of eTrigue talks about marketing automation

The host of SLMA Radio, Jim Obermayer speaks to Tony about a wide range of marketing automation topics.

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation

As marketers fully embrace the deep range of online marketing strategies, where can marketing automation technology be useful in making your online efforts more successful?

eTrigue marketing automation and salesforce.com’s social network innovations

How to Start Your Own “Arab Spring” – the principles of the Buyers Journey

Christine Crandell on Marc Benioff’s Dreamforce vision and her search for the technologies that support Salesforce’s vision, including a discussion about marketing automation with eTrigue’s Jim Meyer.

Skype Earns Sales and Marketing Alignment Award

Skype Wins Sales and Marketing Alignment Award

Skype awarded honors for fueling growth and maximizing collaboration via eTrigue DemandCenter marketing automation technology.

eTrigue speaks about marketing automation

Sales Lead Management Association – From the Floor of Salesforce’s Dreamforce

The executive director of the SLMA, James Obermayer reports from the Dreamforce expo floor on September 1, 2011 and speaks to eTrigue’s Tony Tissot about marketing automation and demand generation.

eTrigue unveils DemandCenter marketing automation

eTrigue Debuts DemandCenter With Focus On Simplifying Campaign Creation & Reporting

eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and execute demand generation programs.

Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring

eTrigue Puts a New Interface on Mature Marketing

Automation Features eTrigue’s new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look.

Bloomberg

Marketing Automation for the Rest of Us

eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and execute demand generation programs.

Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring

Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring

“By implementing eTrigue’s sales and marketing automation SaaS offerings, Santa Clara CA-based Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking. Silver Peak has consistently increased the amount of qualified leads in the pipeline, while decreasing time to revenue. Silver Peak estimates it has been able to generate 30% more demand generation and nurturing programs year-over-year without having to add additional support staff.”

Codice Software Configures Nurturing Program To Drive Sales-Ready Leads

Codice Software Configures Nurturing Program To Drive Sales-Ready Leads

“By implementing a marketing automation solution from eTrigue, the company built a lead nurturing program which increased response rates by 160% versus the same period the prior year. Through the implementation of a series of coordinated nurturing campaigns, the company saw a 225% increase in qualified leads, and a 50% increase in actionable sales leads.”

Direct marketers refine time-tested tactics

Direct Marketers Refine Time-Tested Tactics

“While emerging interactive media channels, including mobile and video, generate a lot of buzz, most direct marketers continue to focus on time-tested programs to drive revenue.”

Destination CRM

7 Ways to Accelerate Sales in a Down Economy

“Shrinking budgets. Diminishing staffs. Increasing competition for each sale. In this dynamic economic environment, it’s essential to make the most of your resources and opportunities. Put another way: You have to find ways to generate a higher number of better-qualified leads with fewer people and fewer resources.”

Destination CRM

Looking to Score

“There’s a timeworn argument between the marketing department and the sales department. Marketing complains that the sales team isn’t following up the bushels of leads it gathers. Sales complains that most of marketing’s leads are of such poor quality they aren’t worth the effort of pursuit. It’s the fundamental reason for lead scoring.”

Enterprise Winner: Cisco Systems

Enterprise Winner: Cisco Systems

“Utilizing eTrigue for lead scoring and activity tracking, the automation tools are helping Cisco’s call centers prioritize which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Fassig-Knauer credits the eTrigue solutions for helping Cisco increase appointments with SMB prospects by 25%.”

Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards

Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards

“One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing department. That is why in this edition of DemandGen Report we are proud to profile three leading organizations as part of our first annual Sales & Marketing Alignment Awards.”

Fujitsu unit streamlines lead gen with new tool, vendor

Fujitsu unit streamlines lead gen with new tool, vendor

“With few resources to dedicate to such an endeavor, Fujitsu IPG sought a marketing automation vendor, one with a solution that could easily be integrated with the company’s existing customer resource management (CRM) application.”

eTrigue Debuts at Dreamforce

eTrigue Debuts at Dreamforce

“eTrigue Corporation officials say they’ve made their debut appearance at Dreamforce, presenting eTrigue 3.0 generation Software-as-a-Service and eTrigue for AppExchange.”

eTrigue Announces v3.0: Intelligent Demand Generation

eTrigue Announces v3.0: Intelligent Demand Generation

“eTrigue has just announced the release of eTrigue 3.0, an enterprise marketing application that dovetails lead generation and campaign management.”

eTrigue Corp. launches eTrigue 3.0

eTrigue Corp. launches eTrigue 3.0

“The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects.”

eTrigue 3.0 Now Available for Demand Generation

eTrigue 3.0 Now Available for Demand Generation

Vendor eTrigue has announced the general availability of eTrigue 3.0, a demand generation application designed to align marketing and sales efforts.