Press Releases


eTrigue Marketing Automation Press Releases

eTrigue Recognized for B2B Marketing Automation on the Constellation Research ShortListTM

Recognized as a Leading Offering for Smaller Firms

SAN JOSE, Calif., March 15, 2017 – eTrigue is again named named to the B2B Marketing Automation Constellation ShortList™. The seven companies included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

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eTrigue Recognized as High Performer on G2Crowd’s Marketing Automation Grid(SM) for B2B Marketing Automation

Continuing Recognition by Customers

SAN JOSE, Calif., January 21, 2017 – eTrigue named a ‘High Performer’ in G2Crowd’s Grid for Marketing Automation, Winter 2017. In the voting by G2Crowd members, eTrigue captured its “High Performer” status for the third year in a row.

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eTrigue Named to the Constellation ShortListTM for B2B Marketing Automation

Recognized as a Leading Offering for Early Adopters Pursuing Digital Transformation

SAN JOSE, Calif., October 12, 2016 – eTrigue named to the Constellation ShortList™ for B2B Marketing Automation. The companies included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

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eTrigue Makes Marketing Automation Campaigns Jump

New flexibility expedites communication with hard-to-reach prospects and customers

SAN JOSE, Calif., September 13, 2016 – eTrigue DemandCenter marketing automation now includes highly flexible Jump action logic that enables marketers to build multi-directional campaigns by using the drag and drop campaign builder.

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eTrigue Corporation Achieves EU-U.S. Privacy Shield Framework Compliance

eTrigue is one of the first 34 companies to secure Privacy Shield certification

SAN JOSE, Calif., August 16, 2016 – eTrigue is among the first group of US companies that have achieved compliance with the new EU-U.S. Privacy Shield Framework. eTrigue Corporation, Salesforce.com. Workday Inc. and Microsoft Corp. are among the first 34 companies listed on the Privacy Shield website as having been deemed compliant.

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Enhanced A/B Email Testing That Measures Business-Relevant Campaign Goals

Goes beyond measuring simple opens and clicks

SAN JOSE, Calif., March 23, 2016 – eTrigue DemandCenter has added enhanced A/B email testing for eTrigue DemandCenter® marketing automation that goes beyond simply measuring opens and clicks, instead relying on goal-oriented, business-relevant metrics when determining the best-performing email.

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eTrigue Named A Top Rated Marketing Automation Platform by Software Users on TrustRadius

Ranking based on 1,650+ in-depth reviews and user ratings

SAN JOSE, Calif., December 16, 2015 – eTrigue DemandCenter was named a Top Rated Marketing Automation Platform in the small business segment by software users on TrustRadius®, the leading research platform for business software.

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eTrigue Adds Email Deliverability Previews Powered By Litmus

View marketing automation campaign messages across 40+ email clients and devices

SAN JOSE, Calif., August 26, 2015 – Email design testing and preview, powered by Litmus, is available within eTrigue DemandCenter marketing automation. Marketers can now more quickly and efficiently visualize how email messages will render in over 40 email clients and devices from within DemandCenter.

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Live Company Alerts Added to eTrigue DemandCenter

Simplifies turning anonymous web visitors into revenue

SAN JOSE, Calif., July 1, 2015 – This new feature triggers automatic alerts that are sent to sales and other personnel, notifying them when specific anonymous prospects from identifiable companies visit the website.

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eTrigue Delivers Marketing Automation Content Manager

Simplifying the management of content assets that power campaigns

SAN JOSE, Calif., June 3, 2015 – eTrigue® announced the availability of an enhanced content manager for its DemandCenter® marketing automation software-as-a-service offering.

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eTrigue Releases VisitIQ “Send With eTrigue” Microsoft Outlook Add-In

Outlook users can effortlessly send tracked email messages to build digital biographies of site visitors.

SAN JOSE, Calif., February 24, 2015 – eTrigue VisitIQ announced the availability of “Send With eTrigue” a Microsoft Outlook® messaging software add-in that integrates seamlessly into the Outlook PC email client.

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eTrigue Named Top-20 Most Promising Salesforce Solution Provider by CIO Review

Annual list showcases the 20 most promising Salesforce solution providers

SAN JOSE, Calif., January 20, 2015 – CIO Review has selected eTrigue as one of its 20 Most Promising Salesforce Solution Providers.

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Toltec Global Services Named eTrigue Marketing Success Partner of the Year

SAN JOSE, Calif., December 17, 2014 – Toltec Global Services has been chosen as eTrigue’s Marketing Success Partner of the Year for 2014.

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VisitIQ Adds Perpetual Visitor Tracking for Leading Email Providers

Marketers can now leverage additional email providers for delivery of VisitIQ-enabled links and add marketing automation intelligence to ordinary email

SAN JOSE, Calif., October 21, 2014 – Marketers can now leverage additional email providers for delivery of VisitIQ-enabled links and add marketing automation intelligence to ordinary email. eTrigue announced the expansion of the VisitIQ ecosystem to include built-in support for additional email service providers (ESP) in the VisitIQ IQ Link builder. These added providers include Bronto, dotmailer, Emma, Mad Mimi, and VerticalResponse joining Mailchimp, Constant Contact and many others.

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VisitIQ Brings Marketing Intelligence to Email

Marketers can now add marketing automation intelligence to email and track, identify and engage prospects

SAN JOSE, Calif., August 26, 2014 – eTrigue® Corporation launched VisitIQ™ (www.visitiq.com), marketing software that adds intelligence to everyday email by identifying and connecting the actions of anonymous web visitors to individual digital biographies of known prospects with real-time information. VisitIQ is a new approach to email marketing and web analytics tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

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eTrigue Adds SugarCRM Marketing Automation Integration

DemandCenter brings innovative and affordable integration to SugarCRM’s leading Sugar 7 platform

SAN JOSE, Calif., April 28, 2014 – eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in cloud-based marketing automation, announced industry-leading integration of SugarCRM and eTrigue DemandCenter.® This integration enables sales and marketing teams with a 360-degree view of their leads’ and contacts’ activities and interests and accelerates the sales process.

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eTrigue Expands to New Silicon Valley Headquarters

New facility will advance company’s growth

SAN JOSE, Calif., March 27, 2014 – eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), announced its expansion to a new Silicon Valley headquarters location. The new facility more than triples the available square footage to better accommodate the company’s growth.

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eTrigue Rated Best by Gleanster in Marketing Automation Overall Value and Ease of Deployment

Noted Analysts Evaluate the Marketing Automation Landscape

SAN JOSE, Calif., August 9, 2013 – eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), announced that it has again received top honors as evaluated by Gleanster in their new Gleansight benchmark report on Marketing Automation.

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eTrigue Expands Derived Web Visitor Data in DemandCenter Marketing Automation

Searchable, historical inferred web visit data boosts marketers’ ability to discover useful prospect information

SAN JOSE, Calif., June 27, 2013 –eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), ), announced enhancements to eTrigue DemandCenter® that make it easier for marketers to leverage anonymous and known-visitor data captured during every website visit. Derived prospect visit data is captured during web visits and includes referring URL, search terms used, and the company name, city, state, postal code and area code associated with the location of a prospect when they visit a website.

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eTrigue DemandCenter Integration with Microsoft Dynamics CRM Bulk Data Load API

Integration results in more responsive CRM with higher message processing throughput

SAN JOSE, Calif., June 11, 2013 –eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), announced the availability of out-of-the-box integration using the new Bulk Data Load API for Microsoft Dynamics® CRM with eTrigue DemandCenter® Connect API.

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eTrigue DemandCenter Marketing Automation Spring 2013 Product Release

Faster, easier-to-use and more accessible demand generation

SAN JOSE, Calif., April 23, 2013 –eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), today announced the general availability of the 2013 Spring release of DemandCenter marketing automation. This release significantly enhances the usability and flexibility of eTrigue DemandCenter marketing automation.

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eTrigue DemandCenter Marketing Automation Adds On-The-Go Mobile Access

Mobile marketing automation management on iOS and Android Mobile Devices

SAN JOSE, Calif., February 27, 2013 – eTrigue DemandCenter marketing automation now supports mobile operation and management with Apple iOS and Android mobile devices. Users now have on-the-go smartphone or tablet access without downloading, installing and learning a separate mobile application.

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eTrigue Delivers Comprehensive Collection of New Email and Landing Page Templates

Professional marketing results without the expense and time incurred in creating custom templates

SAN JOSE, Calif., January 22, 2013 – eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation Software-as-a-Service (SaaS), today announced the availability of a comprehensive new set of email and landing page templates with associated graphics and buttons for use in outbound email marketing.

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eTrigue Dynamic Progressive Forms Increase Form Completions 2X

Smart web forms that reduce form abandonment – eTrigue DemandCenter marketing automation suite.

SAN JOSE, Calif. – October 30, 2012 – eTrigue® Corporation (www.etrigue.com), the ease-of-use leader in marketing automation Software-as-a-Service (SaaS), today announced the introduction of Dynamic Progressive Forms (DPF), a new easy-to-implement web-form building technology that incorporates logic to dramatically reduce form abandonment. Designed for eTrigue’s DemandCenter® marketing automation suite, DPF technology intelligently requests information from website visitors in a programmed sequence using both progressive and contextual logic.

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Marketing Automation Usability Features for Webcast Event Management and Prospect Data from eTrigue to Improve Marketers Workflow

New webcast event-management and prospect-management features available in the eTrigue DemandCenter marketing automation suite.

SAN JOSE, Calif. – May 15, 2012 – eTrigue Corporation www.etrigue.com, a leader in marketing automation and sales acceleration Software-as-a-Service (SaaS), announced the availability of new webcast event-management and prospect-management features to its marketing automation suite, eTrigue DemandCenter.

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eTrigue Rated Best by Gleanster in Marketing Automation Ease of Deployment, Ease of Use and Features and Functionality

Noted Analysts Evaluate the Marketing Automation Landscape

SAN JOSE, Calif. – January 11, 2012 – eTrigue Corporation (www.etrigue.com), the ease of use leader in marketing automation and sales acceleration Software-as-a-Service (SaaS), announced that it has received top honors in all categories as evaluated by Gleanster in their Gleansight: Marketing Automation benchmark report. Gleanster evaluated the top marketing automation vendors and users of marketing automation applications. eTrigue received the “Best” ranking evaluation in three of four categories and was evaluated as top ranking in all categories.

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eTrigue Corporation Joins Launch of the Marketing Automation Institute – the Community for Marketing Automation Professionals

Charter Vendor Council Member will collaborate to develop industry-standard certification and address skills gap for marketing automation professionals

SAN JOSE, Calif. – July 19, 2011 – eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced it has joined as a charter Vendor Council member of The Marketing Automation Institute (MAI). The MAI, in collaboration with industry thought leaders and the top marketing automation vendors, will provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed in today’s ever-changing market.

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eTrigue customer “Skype” wins DemandGen Report “Sales and Marketing Alignment Awards”

Deeper Demand Without Added Staff – generating 400% more programs using eTrigue DemandCenter

Skype, a software designed to enable individuals and businesses to communicate and share files, sees approximately 80% of its revenues derived from business purposes. However, business users and co-workers are not aware of the benefits of using Skype as a company standard for collaboration. The company’s goals have been to increase awareness with key business decision makers to improve business productivity to complete tasks effectively.

After implementing eTrigue DemandCenter, Skype has generated more than 65 registrations per in-person event without adding additional cost or program management. In 45 days, the company successfully launched enterprise programs in four regions, generating an increase of more than 650% in qualified leads for its enterprise sales team. Marketing automation has enabled Skype to generate more programs, collect and nurture marketing leads through online communications and real-time activity tracking. Currently, Skype is managing more than 4 million contacts using eTrigue DemandCenter, which enables targeted campaigns with tools for reporting, an integration with Salesforce CRM and support for multilingual audiences.

While maintaining the same small marketing support team, Skype has seen a consistent increase in the amount of qualified leads in the pipeline. The company estimates it has been able to generate 400% more demand generation and nurturing programs without having to add additional support staff.

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eTrigue debuts DemandCenter – Marketing Automation for the Rest of Us

Easiest-to-Use Marketing Platform Enables Organizations to Focus on Campaign Performance and Sales Revenue

eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced eTrigue DemandCenter. This revolutionary marketing automation platform allows organizations of all sizes and expertise levels to now quickly develop and execute demand generation programs.

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eTrigue Maximizes Inbound Marketing and Social Media Opportunities for Organizations of All Sizes

Expanded Automated Visitor Tracking, Reporting and Real-Time Dashboards Help Sales and Marketing

Identify Anonymous Website Visitors and take action earlier in the sales process

eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced the expansion of its anonymous visitor tracking to help organizations of all sizes maximize inbound marketing and social media opportunities. Based on the success of over 4,000 successful demand generation programs, the company has added unlimited anonymous web tracking functionality to its eTrigue Professional, eTrigue Unlimited and eTrigue SalesPro offerings to help companies refine and better target important inbound prospects before they self identify or complete an inquiry form.

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eTrigue Customers Named Top Ten Companies Driving Growth with Sales and Marketing Automation

Silver Peak Systems and Codice Software Honored for use of Automation to Improve Response Rates and Convert Leads to Sales

Silver Peak Systems and Codice Software were selected by DemandGen Report for its 2nd Annual DemandGen 10. DemandGen 10 honors 10 firms that have used sales and marketing automation to help drive growth. Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking. “Codice Software built a lead nurturing program that increased response rates by 160 percent versus the same period the prior year,” noted Andrew Gaffney, editor/publisher of DemandGen Report.

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eTrigue Introduces New Sales Acceleration Tool for Salesforce CRM Users

eTrigue SalesPro Tracks Individual Website Visitors and Delivers Real-Time Alerts to Help Sales Representatives Identify the Hot Prospects

SalesPro gives Salesforce CRM users the ability to send unlimited emails that track every move an individual lead or contact makes on a company’s website. eTrigue SalesPro is the first Sales Acceleration tool designed specifically for sales teams to track an individual website visitor’s ongoing activity history. By sending real-time lead alerts with detailed web visit information, 3D lead scoring and historic activity specific to each individual visitor, eTrigue SalesPro gives sales representatives the power to make timely and informed calls, connecting with prospective buyers more often and closing sales faster.

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Fujitsu Selects eTrigue for Intelligent Demand Generation to Shorten Sales Cycles and Increase Revenue

eTrigue Marketing Automation Software Helps Create, Execute and Track Multi-Channel, Multi-Touch Demand Generation Campaigns

eTrigue Corporation (www.etrigue.com), a leading provider of Marketing Automation Software as a Service (SaaS), announced today that Sunnyvale California-based Fujitsu Computer Products of America Inc. has selected eTrigue 3.0 Intelligent Demand Generation software to automate its lead generation program. With eTrigue, Fujitsu is expanding its on-line marketing effort with a focus on shortening the sales cycle and driving channel sales worldwide.

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