API Access


eTrigue DemandCenter API Access

The DemandCenter API access allows for integrating systems with eTrigue’s marketing automation intelligence. Customers elect to use this integration to access prospect information stored in eTrigue, facilitating custom integration to CRM and other systems.

DemandCenter’s API uses the well-known SOAP protocol and is easily interfaced.

API Access supports retrieving, creating, and updating prospects from the eTrigue system as well as access to prospect activity data via the eTrigue activity links.

This interface is provided only to registered eTrigue customers, and is considered eTrigue proprietary.

Getting Access

Customers that desire access to the API must request activation of the interface for a specific user account. We recommend that a set of credentials be created specifically for accessing the API.

eTrigue DemandCenter API in use

“The integration of eTrigue DemandCenter marketing automation data with Microsoft Dynamics CRM through Microsoft’s Bulk Data Load API enhances workflow automation and improves the quality of real-time prospect information,” said Andy Collins, CEO at Tridea Partners, co-developer and heavy user of the full integration suite. “This new, faster integration ties together critical information quickly and accurately so marketers can respond to requests and deliver outstanding pre-sale customer service.”

The integration of eTrigue DemandCenter marketing automation through the API Access is quick, easy, and leverages Microsoft Dynamics CRM through the Bulk Data Load API. The responsiveness is amazing, enhancing workflow automation and improving the quality of real-time prospect information. Tying together DemandCenter with critical information quickly and accurately lets you better respond to requests and deliver outstanding pre-sale customer service.