Measure program, content, and individual message effectiveness
Measuring program and message effectiveness is key to accurate and actionable recommendations about where you should be investing your marketing dollars. eTrigue gives you the tools to easily analyze and quantify your marketing programs to demonstrate individual campaign and message effectiveness. With detailed search capability, you can easily identify which programs have delivered prospects to sales, and review every step of the prospects’ digital biography to truly understand why. Pre-configured and customizable dashboards show which lead sources, companies, campaigns, messages, and geographies are generating the most interest.
- Track results and refine messaging based on measurable outcomes
- Extend analysis to salesforce.com using familiar tools with eTrigue for AppExchange
- Schedule automatic marketing effectiveness reports via email to anyone
- Demonstrate the most profitable allocation of marketing funds
- Summarize progress at-a-glance with detailed dashboards
Measure, report and analyze campaigns automatically
Measure individual message and cross-campaign effectiveness on-the-fly, or schedule automated reports to go to anyone on your team. You will be able to quickly take action and confidently adjust your marketing efforts knowing you have the most up-to-date reporting.
eTrigue SalesPro and DemandCenter give you the power to analyze and quantify your programs, drill down to individual tactics, and quickly generate comprehensive reporting. Pre-configured and customizable dashboards show which lead sources, companies, campaigns, messages, and geo’s are generating the most interest.
- Launch and automatically measure individual message and cross-campaign effectiveness
- Take immediate action and confidently adjust your marketing efforts
- Drill down to individual tactics and quickly generate comprehensive reporting
- User-friendly data and dynamic charts help create engaging presentations faster
Measure results from real-world marketing activities
Savvy marketers no longer take results for granted. Appreciating a successful marketing campaign comes with truly understanding your success. To maximize ROI—test, test, and test again. eTrigue’s granular tracking capability records and stores every interaction a prospect has with your company. Quickly launch and measure based on demographic or activity background. Segment and profile prospects to get the most out of each campaign. And take the guesswork out of your marketing programs.
Marketers today need to move from cost-center status to a valued part of a company’s revenue process. eTrigue’s marketing analytics can provide all the reports necessary to demonstrate marketing’s impact on pipeline and revenue.