CRM Integration – Stand Alone or Integrated with CRM


CRM Integration – Provide Sales with activity history and prospects moving down the funnel

Sales and Marketing departments are increasingly sharing the sales funnel as they align strategies to more effectively fill the sales pipeline. Maintaining a tight connection between your CRM and demand generation solutions is critical to give sales the information they need to effectively engage and convert new leads. CRM integration in eTrigue DemandCenter provides unparalleled integration with popular CRM solutions to provide detailed customer activity information to Sales without requiring them to learn yet another application.

  • Synchronize with popular CRM systems, including SugarCRM, salesforce.com and Microsoft CRM
  • Keep data current in both applications with selectable bi-directional synchronization
  • Avoid Salesforce clutter by keeping non-sales ready leads in eTrigue
  • Browse active eTrigue prospects from within salesforce.com without having to add them to the salesforce.com database
  • Use salesforce.com tools to build dashboards and analyze eTrigue “prospects” in the same way you do salesforce.com “leads” and “contacts”
Salesforce Dashboard

eTrigue for AppExchange on salesforce.com

eTrigue for AppExchange provides access to prospect information before they are actually added to salesforce.com. By providing a window into the eTrigue database, active prospects can be viewed, sorted, and analyzed—just like leads and contacts directly within Salesforce CRM—without the risk of filling your pipeline with unqualified prospects. Utilizing pre-built eTrigue dashboards within Salesforce CRM, your sales team can easily identify the most active prospects, companies, and sources based on real-time activity. Providing a view up the sales funnel, sales teams can quickly locate high-quality prospects and minimize the time to sale.

Download the eTrigue for AppExchange Product Datasheet (332 KB)

Salesforce Dashboard

CRM Integration – Native Integration with Microsoft Dynamics – public and private cloud

The integration of eTrigue DemandCenter marketing automation data with Microsoft Dynamics CRM through the Bulk Data Load API enhances workflow automation and improves the quality of real-time prospect information,” said Andy Collins, CEO at Tridea Partners, co-developer and heavy user of the full integration suite. “This new, faster integration ties together critical information quickly and accurately so marketers can respond to requests and deliver outstanding pre-sale customer service.”

The integration of eTrigue DemandCenter marketing automation is quick, easy, and leverages Microsoft Dynamics CRM through the Bulk Data Load API. The responsiveness is amazing, enhancing workflow automation and improving the quality of real-time prospect information. Tying together DemandCenter with critical information quickly and accurately lets you better respond to requests and deliver outstanding pre-sale customer service.

Allowing choice and flexibility are our top priorities. Microsoft Dynamics CRM is an impressive solution from one of the leaders in CRM. Integrated prospect and lead management solutions with deep functionality save clients time and increases efficiency with a prebuilt and configurable package that’s easy to deploy.

SugarCRM

CRM Integration – Native Integration with SugarCRM

The integration of eTrigue DemandCenter marketing automation data with SugarCRM, one of the most innovative and affordable CRM solution in the market, gives organizations access to creating extraordinary customer relationships.

The integration of eTrigue DemandCenter marketing automation to SugarCRM is simple. Field mapping provides complete flexibility; to include, exclude or chose precedence for data. It’s all about amplifying your sales process by getting the right data in front of the right person when it’s most valuable.

eTrigue adds tremendous value to your SugarCRM solution by putting actionable data directly in the hands of salespeople. Linking the marketing automation and sales automation processes accelerates the complete revenue cycle. With eTrigue and SugarCRM you’ll be able to automate demand generation campaigns, build more high-quality leads, and measure results.

Synch eTrigue DemandCenter in the enterprise or in the public or private cloud

Demand generation solutions should help you identify hot prospects and sell more, not create training or process barriers. eTrigue’s true CRM integration lets you synchronize your system to take full advantage of eTrigue’s detailed prospect tracking information while assuring that the latest contact information is current based on your sales qualification process. eTrigue’s ability to provide comprehensive information directly within the familiar environment of CRM enables your sales team to maintain focus without having to learn another application—and you don’t need dedicated headcount or IT support.