Since customers set the cadence of the buying cycle, now more than ever, marketers must be able to engage and respond with the right information at the right time. Without marketing automation, this quickly becomes difficult.
Outdated manual sales and marketing processes, and traditional email tools put organizations at a competitive disadvantage. Modern marketers that master marketing automation will be able to deliver more powerful, measurable and profitable demand generation programs than ever before.
Marketing automation is one of the fastest, most reliable ways to significantly improve marketing results, marketing accountability and marketing-sales alignment. eTrigue DemandCenter marketing automation leads the market in ease of use and value.
What is Marketing Automation?
“… technology and processes which transform the way marketers identify and engage prospective buyers through targeted outbound and inbound marketing. By increasing the ability to build and deliver targeted campaigns, the solutions, used properly, have been shown to accelerate buying cycles and improve conversion rates from inquiries to qualified opportunities, and ultimately to closed business.“
Editor and Publisher, DemandGen Report
“Marketing automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.”
Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage Web strategies including email, banner ads, search, and social media. The concept of a “demand center” has emerged at the core of successful marketing organizations. It’s a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. Not surprisingly, savvy marketers are embracing the concept because they’ve seen evidence on how it can help them drive consistent demand.
Marketing automation helps bridge the gap between “traditional” marketing vehicles and new demand creation tools.