- Products Overview
- Drag-n-Drop Campaign Builder
- Marketing Database Management
- Prospect Activity Tracking
- Event Management
- 3-D Lead Scoring
- Landing Page Editor
- Lead Nurturing
- Real-Time Lead Alerts
- Anonymous Visitor Tracking
- Comprehensive Reporting
- CRM Integration
- 1:1 Email Marketing
- Real-Time Dashboard
- Dynamic Progressive Forms
- Mobile Access
- View Demo
- Marketing Automation
What’s the value of tracking anonymous visitors on your site? Surprisingly, many marketers are still inclined to answer “very little,” or ask “Don’t we already do that with our web analytics?” The short answer is that it’s absolutely important.
An ever-larger slice of the billions spent on BtoB marketing is going to online marketing efforts; yet industry perspectives, including Raab Associates, assert that marketing automation adoption, while growing rapidly, still isnít pervasive.
4 Ways Pipelines Can Break Down Without the Right CRM Integration
In a recent survey of B2B sales and marketing executives, four easy to resolve issues accounted for a majority of integration breakdowns. Find out how you can avoid costly integration blunders.
5 Tips to Keep the Pipeline Pumping While You're Away
Marketing automation tools enable marketers to change the notion of downtime because they know campaigns are still being sent to targeted prospects, new inquiries are being channeled to the right salesperson and internal reports are continually made available to management—no matter where they are.
8 (More) Ways to Accelerate Sales in a Down Economy
Generating more qualified leads with fewer people and less budget is the key to survival.
7 Tips to Get Biggest Bang Out Of Sales, Marketing Databases
Make sure the right team is focused on the right audience, at the right time.
Direct Marketers Refine Time-Tested Tactics
Consistency with continued refinement will mature your campaign and your customer at the same time.
The Four Ms for Go-to-Market Success
Building an effective go-to-market plan is one area where many B2B organizations struggle due to a lack of synergy between the sales and marketing functions.
Marketing Analytics Move Closer To Revenue As Focus Shifts From Leads to Opportunities
In this sneak peek, Andrew Gaffney (Editor of the DemandGen Report), focuses on how many advanced marketers are beginning to look beyond ROI metrics like Cost Per Lead and are digging at deeper analytics like Cost Per Opportunity.