Customer Success


Penny Byron
Cisco Systems

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Paul Dippell
Service Leadership

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According to DPT’s Marketing manager, Craig Zabojnik, “We wanted to use our marketing and communications to educate the industry and reflect our values of being a creative and nimble organization. Our marketing…

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Barry Castle
Skype

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We are an Industrial Grade User of Marketing Automation. When I first saw DemandCenter I knew it was different. With DemandCenter you “storyboard” your campaign. That one unique feature sets DemandCenter…

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Jonathan Bloom
McGrath | Power

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Our agency suggested eTrigue based on their experience with other marketing automation systems. Everything was setup in a few days, and we haven’t looked back. We run more programs today with the same staff…

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Crossvale is a professional IT integration services firm with expertise in integrating, automating and delivering in IT environments. We’re happy to be using eTrigue DemandCenter to automate our marketing efforts and make them…

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eTrigue is an incredibly effective tool for Cisco and for our partner programs.

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Marketing automation makes it possible to coordinate and automate all of these efforts in the most efficient way possible.

Marketing automation makes it possible to coordinate and automate all of these efforts in the most efficient way possible.

According to DPT’s Marketing manager, Craig Zabojnik, “We wanted to use our marketing and communications to educate the industry and reflect our values of being a creative and nimble organization. Our marketing automation programs help us communicate the right information to our audience, at the appropriate time. We also gain an accurate view of how well received our communications are.”

Each program in the DPT Learning Series includes a range of vehicles; webcasts, white papers, site content, infographics, events and email communication. DPT meters the content out over time, while asking for only minimal information in return from their audience. The audience is built by linking to a universe of media partners that drive visitors to DPT, and by direct outreach. Prospects subscribe to DPT specialty education tracks via forms or are entered by requesting that a salesperson subscribe them, which sales can accomplish directly from within Salesforce CRM system.

Several educational programs are always available—including general-interest programs, and specialized programs similar to DPT’s “Quality by Design” program. Ongoing webinars address timely subjects that lend themselves to a two-way dialog with prospects. Zabojnik and his small group are responsible for the programs and responsible for nurturing prospects and identifying quality leads. Marketing automation makes it possible to coordinate and automate all of these efforts in the most efficient way possible.

eTrigue is really the state of the art today for campaign automation. It’s an incredibly powerful tool.

eTrigue DemandCenter offers flexibility that is non-existent in other marketing automation systems.

We are an Industrial Grade User of Marketing Automation.

When I first saw DemandCenter I knew it was different. With DemandCenter you “storyboard” your campaign. That one unique feature sets DemandCenter apart from the rest of the market. Consider the “storyboard” as the controlling document to all of your campaigns. From there, you can control the flow, activities, work orders and change orders. It’s a brilliant design. No question.

Since the characteristics and components of marketing programs need to constantly shift and adapt, eTrigue’s ability to change assets, campaigns and campaign design on the fly, at any point in the campaign is critical to our success.

One of the things that makes eTrigue so successful is their customer support. It’s simply what tech support was 40 years ago……responsive and of high quality/value.

eTrigue has been a tremendous asset to our agency

We have generated more leads leveraging eTrigue than with our previous systems.

Our agency suggested eTrigue based on their experience with other marketing automation systems. Everything was setup in a few days, and we haven’t looked back.

We run more programs today with the same staff than we have in the past several years – all within eTrigue. Our sales teams love the lead flow, prospect history, and real-time nature of the data. We get notified the instant someone shows interest – helping us get more meetings and convert more sales.

eTrigue has been our little secret to generating more leads with the same budgets.

The service and support we receive is responsive and quick to address our issues.

Crossvale is a professional IT integration services firm with expertise in integrating, automating and delivering in IT environments. We’re happy to be using eTrigue DemandCenter to automate our marketing efforts and make them as efficient as possible. We’re better able to understand the results of our marketing efforts and see how they are paying off in terms of visitors and leads

My experience as an eTrigue customer has been great. The service and support we receive is responsive and quick to address our issues. eTrigue has been quick to respond to requests for additional features and capabilities when we’ve asked.

Our marketing team is relatively small, but we’re able to effectively build and run marketing programs and develop content as effectively as larger organizations. eTrigue DemandCenter is a fantastic tool, and well-suited for organizations who want to manage all of their marketing programs and disseminate content using in-house resources.

Todd Millard

Crossvale, Inc