Learning Resources


 

 

E-books

The explosion of digital channels has fundamentally changed the way buyers engage with solution providers. Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago. Taking the “same old” approach to marketing is hazardous to the long-term health of companies and their brands. These e-books provide a view of strategies used by top performers to overcome marketing challenges using marketing automation.

The Guide To SMB Success In Lead Generation

The Guide To SMB Success In Lead Generation

This e-book looks at how to assess your current marketing efforts and provides a view of strategies used by top performers to overcome marketing challenges.

This eBook covers the key areas for success in lead generation:

  • Nurturing new prospects
  • Using content to connect with prospects and buyers
  • Generating a steady flow of new leads
  • Fostering greater collaboration between sales and marketing
  • Providing sales with timely, actionable lead alerts

Download “The Guide To SMB Success In Lead Generation” (3.7 MB)

Refresh Your Marketing Strategies with Tactics that Get Noticed

The explosion of digital channels has fundamentally changed the way buyers engage with solution providers.

Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago.

Taking the “same old” approach to marketing is hazardous to the long-term health of companies and their brands.

This e-book looks at how to assess your current marketing efforts and provides a view of strategies used by top performers to overcome marketing challenges.

  • How To Tell If Your Marketing Is Stuck In Quicksand
  • How to get more done with fewer resources
  • How 42% of SMBs improved marketing ROI

Download “Your Marketing Makeover” (2.5 MB)

Campaign Grove

How to Get Your Campaign Groove On

This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs.

Campaigns are an integral part of any successful marketing automation lead generation activities. This e-book covers a range of campaign types, gives useful examples and touches on specific elements of:

  • Segmenting audiences and building nurture campaigns
  • Streamlining personalization by automating follow up
  • Automating repetitive business tasks

Download “How to Get Your Campaign Groove On” (2.83 MB)

 

Gleanster Deep Dive Research

5 Marketing Automation Capabilities Top Performers Can’t Live Without

Gleanster Deep Dive Research

Research shows that Top Performing organizations are almost four times more likely than everyone else to adopt marketing automation.

Get an exclusive view of why Top Performing organizations embrace marketing automation and the capabilities these organizations identify as critical to success.

  • Why 84% of Top Performers leverage marketing automation
  • The top 5 capabilities that payoff for marketers
  • How Top Performers gain a 300% increase in click-through rates

Download “5 Marketing Automation Capabilities Top Performers Can’t Live Without”

 

Overcoming Automation’s Fear Factor

Overcoming Automation’s Fear Factor

Taking the leap to a marketing automation platform shouldn’t be an intimidating process. Whether you’re new to online marketing or taking your program to the next level, these five tips for automating your lead generation program provide a sensible low risk approach to adopting a platform that will help your marketing team deliver more qualified leads.

  • Make sure a platform is right for your organization
  • Align expectations with resources for achievable results
  • Lay the groundwork by mapping your content
  • Easily quantify and justify your investment

Review “Overcoming Automation’s Fear Factor” (316 KB)