eTrigue webcasts feature a broad range of topics and a broad range of expertise. From live product demonstrations to education to industry perspectives, we cover a range of topics with varying subject depth for the marketing automation novice to the seasoned expert. We would love to hear your feedback and welcome your suggestions for topics of interest.
Registration for upcoming webcast events HERE
How to Generate Content for Maximum Impact
You’ve decided to start a content marketing campaign. Now what do you write about?
Lee Frederiksen, noted marketing authority and managing partner of Hinge Marketing, joins this 30-minute webcast to detail specific strategies to guide content development based on the challenges of your audience.
SMB Lead Generation Success
Despite the proven value and ROI of marketing automation, some small to midsized organizations continue to be intimidated by the prospect of rolling out new systems.
Join us for this fast-paced 30-minute webcast with Andrew Gaffney of Demand Gen Report and learn how small and mid-tier marketers can boost lead generation success by sticking to simple, fundamental principles while using marketing technology.
Marketing Automation, An Introduction
A 30-minute non-technical overview of these tools designed for marketing folks to increase effectiveness and automate repetitive tasks. Buyers typically take a number of actions: site visits, downloading white papers, watching demos, reading product literature and poring over specifications before they’re ready to talk to you. This webcast covers how marketing automation helps you identify, nurture and engage with prospects – and identify when they should be directly engaged by sales.
Making Online Forms Pay Off
Forms are an integral part of the online marketing mix. Leveraging the capabilities of forms is easy, as long as you respect your visitors. This webcast discusses the ins and outs of online forms – and how to make them payoff. This 30-minute webcast replay covers:
- Clarity – Make your offer clear
- Brevity – Why shorter is better
- Concise – What’s with all of these options?
- Say What? – Didn’t you ask me that already?
- Instant Gratification – Closing the loop
Building Marketing Smarts with Limited Prospect Data
Visit-derived data in marketing automation can tell you a great deal about a prospect’s true profile. Couple that data with precise information gathered using Dynamic Progressive forms and you’ll gain valuable insight to help better target your nurturing efforts. This 30-minute webcast replay covers:
- What Derived-Data is and what it tells you about your web visitors
- How Dynamic Progressive Forms increase completion rates
- How to leverage data to spot changes at key accounts and to ID competitors
Your Marketing Makeover
In this 30-minute webcast, DemandGen Report’s Editor, Andrew Gaffney discusses how to assess your current marketing efforts and then apply strategies used by top performers to overcome marketing challenges. This 30-minute, fast-paced webcast looks at tactics for refreshing your lead generation efforts.