http://www.etrigue.com/ eTrigue RSS News Feed Wed, 23 Dec 2008 10:00:00 PST en-us http://www.etrigue.com/blog/index.php/2009/12/sales-acceleration-close-business-faster/ http://www.etrigue.com/blog/index.php/2009/12/sales-acceleration-close-business-faster/ Mon, 21 Dec 2009 [eTrigue Blog] Making cold calls isn’t fun. It is also inefficient. Sales reps are most productive when they spend their time closing sales rather than chasing unqualified prospects. While hot leads can close fast, cold leads may prove to be extremely time-consuming, and having your sales rep engage with them is wasteful and costly... http://www.etrigue.com/Company/Press_Releases/press_release_20091216.asp http://www.etrigue.com/Company/Press_Releases/press_release_20091216.asp Wed, 16 Dec 2009 [Press Release] eTrigue Corporation today announced its customers Silver Peak Systems and Codice Software were selected by DemandGen Report for its 2nd Annual DemandGen 10. DemandGen 10 honors 10 firms that have used sales and marketing automation to help drive growth... http://www.etrigue.com/blog/index.php/2009/12/marketing-automation-2010/ http://www.etrigue.com/blog/index.php/2009/12/marketing-automation-2010/ Tue, 15 Dec 2009 [eTrigue Blog] Last year, we wondered if 2009 was going to be "the year of Marketing Automation" and in many ways, it was. The combination of an increasingly buyer-centric sales cycle in the B2B space and the tough reality of a long recession combined to put pressure on marketing organizations to cut costs while improving lead nurturing and customer retention programs... http://www.etrigue.com/Company/in_the_news.asp http://www.etrigue.com/Company/in_the_news.asp Tue, 3 Nov 2009 [News Article] By implementing eTrigue's sales and marketing automation SaaS offerings, Santa Clara CA-based Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking... http://www.etrigue.com/Company/in_the_news.asp http://www.etrigue.com/Company/in_the_news.asp Tue, 27 Oct 2009 [News Article] The company built a lead nurturing program which increased response rates by 160% versus the same period the prior year. Through the implementation of a series of coordinated nurturing campaigns, the company saw a 225% increase in qualified leads, and a 50% increase in actionable sales leads... http://www.etrigue.com/News/article_8_more_ways_to_accelerate_sales_in_a_down_economy.asp http://www.etrigue.com/News/article_8_more_ways_to_accelerate_sales_in_a_down_economy.asp Tue, 27 Oct 2009 [News Article] In a challenging economic environment, making the most of resources and opportunities is essential. Finding ways to generate more qualified leads with fewer people and less budget is the key to survival. In a Viewpoint published in July 2009, I provided seven tips to boost sales in a sluggish economy. This article covers eight additional tips, or back... http://www.etrigue.com/News/article_7_tips_to_get_biggest_bang_out_of_sales_and_marketing_databases.asp http://www.etrigue.com/News/article_7_tips_to_get_biggest_bang_out_of_sales_and_marketing_databases.asp Tue, 22 Sep 2009 [News Article] Now more than ever it is important to tend to the database to get the most from marketing initiatives. Accurate prospect information – proper name and title, what and when content was viewed on your Web site – provides valuable clues as to how best to move prospects to the next phase of the buying process. Whether that is reaching out with a targeted email... http://www.etrigue.com/blog/?p=90 http://www.etrigue.com/blog/?p=90 Wed, 12 Aug 2009 11:43:00 PST [eTrigue Blog] Earlier this week I had the same conversation I have with prospective customers over and over again: "We have a lack of cooperation between the sales and marketing teams - how do we align their initiatives to create a sales funnel where both organizations contribute and are accountable for driving revenue?" It's comments like these that drive home the point that over 80% of BtoB organizations... http://www.etrigue.com/blog/?p=93 http://www.etrigue.com/blog/?p=93 Tue, 18 Aug 2009 09:00:00 PST [eTrigue Blog] A recent post to the LinkedIn Lead Generation and Nurturing group by Beau Bratton raised the question "How do you think your contact rates would differ, if you called a lead in 15 seconds instead of 5 minutes? What about after the first hour?" This is a question that I often get asked by customers. The eTrigue real-time lead alerts that come via email... http://www.etrigue.com/blog/?p=87 http://www.etrigue.com/blog/?p=87 Mon, 20 Jul 2009 09:48:00 PST [eTrigue Blog] Across the board, the economic slowdown is taking a toll and many businesses are in survival mode. Sales and marketing teams are working over time to decrease the sales cycle and increase sales. eTrigue's Jim Meyer suggests seven timely tips on accelerating sales and making the most out of resources in a down economy in a new article on... http://www.etrigue.com/blog/?p=46 http://www.etrigue.com/blog/?p=46 Wed, 25 Feb 2009 03:45:00 PST [eTrigue Blog] Probably one of the most exciting things to me is seeing someone achieve success with your company's product. It doesn't really matter what type of product or even how it's used. It makes you proud of your team, your partners and of course your customer. Delivering on your promise and seeing measurable results makes anyone feel like a proud papa... http://www.etrigue.com/assets/pdfpub/eTrigue_News_DemandGenAward_022509.pdf http://www.etrigue.com/assets/pdfpub/eTrigue_News_DemandGenAward_022509.pdf Wed, 25 Feb 2009 16:41:00 PST [News Article] Utilizing eTrigue for lead scoring and activity tracking, the automation tools are helping Cisco's call centers prioritize which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Fassig-Knauer credits the eTrigue solutions for helping Cisco increase appointments with SMB prospects by 25%... http://www.etrigue.com/assets/pdfpub/eTrigue_News_SalesMarketingAlignment_022509.pdf http://www.etrigue.com/assets/pdfpub/eTrigue_News_SalesMarketingAlignment_022509.pdf Wed, 25 Feb 2009 16:04:00 PST [News Article] One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing department. That is why in this edition of DemandGen Report we are proud to profile three leading organizations as part of our first annual Sales & Marketing Alignment Awards... http://www.etrigue.com/News/Press_Releases/press_release_020909.asp http://www.etrigue.com/News/Press_Releases/press_release_020909.asp Mon, 9 Feb 2009 12:04:00 PST [Press Release] eTrigue Corporation (www.etrigue.com), a leading provider of Marketing Automation Software as a Service (SaaS), announced today that Sunnyvale California-based Fujitsu Computer Products of America Inc. has selected eTrigue 3.0 Intelligent Demand Generation software to automate its lead generation program. With eTrigue, Fujitsu is expanding its on-line marketing effort with a focus on shortening the sales cycle and driving channel sales worldwide... http://www.etrigue.com/assets/pdfpub/eTrigue_News_FujitsuNewTool.pdf http://www.etrigue.com/assets/pdfpub/eTrigue_News_FujitsuNewTool.pdf Wed, 4 Feb 2009 11:33:00 PST [News Article] With few resources to dedicate to such an endeavor, Fujitsu IPG sought a marketing automation vendor, one with a solution that could easily be integrated with the company's existing customer resource management (CRM) application... http://www.etrigue.com/blog/?p=25 http://www.etrigue.com/blog/?p=25 Tue, 20 Jan 2009 12:26:00 PST [eTrigue Blog] At a recent industry event I heard campaign horror stories ranging from emails without a single functional link to messaging that wouldn't sell ice in August. The one that really caught my attention was from a marketing manager who had run a variety of simple email campaigns over the past year with good results... http://www.etrigue.com/blog/?p=21 http://www.etrigue.com/blog/?p=21 Tue, 13 Jan 2009 03:02:00 PST [eTrigue Blog] With increasing concern over the worldwide economic situation, organizations are eagerly searching for ways to accelerate sales without impacting their budget. Compounding the problem, buyers are spending more time scrutinizing each dollar... http://www.etrigue.com/blog/?p=21 http://www.etrigue.com/blog/?p=21 Tue, 06 Jan 2009 09:08:00 PST [eTrigue Blog] Despite economic doom and gloom, 2009 looks to be a banner year for Marketing Automation solutions. As organizations look corporate-wide for opportunities to trim budgets, marketing executives are re-thinking their marketing strategies to demonstrate measurable results - and of course, hold on to their budgets... http://www.demandgenreport.com/articles_print.php?codearti=1221 http://www.demandgenreport.com/articles_print.php?codearti=1221 Wed, 12 Nov 2008 09:00:00 PST [News Article] "The detailed information on prospects is invaluable for our salespeople to be effective and close sales in the shortest possible time. We started making sales via eTrigue within the first 30-45 days, which is exactly our sales cycle, so ROI with eTrigue was immediate." http://www.etrigue.com/blog/?p=18 http://www.etrigue.com/blog/?p=18 Wed, 12 Nov 2008 09:47:00 PST [eTrigue Blog] Walking away from a week at Moscone Center with the theme of “Cloud Computing” firmly planted in my subconscience, what struck me as truly inspirational was the enthusiasm salesforce.com customers had for the future of their businesses. Not to diminish Benioff's keynote, but the real story was the attendees and ... http://www.tmcnet.com/news/2008/11/04/3758165.htm http://www.tmcnet.com/news/2008/11/04/3758165.htm Tue, 04 Nov 2008 09:00:00 PST [News Article] "eTrigue Corporation officials say they've made their debut appearance at Dreamforce, presenting eTrigue 3.0 generation Software-as-a-Service and eTrigue for AppExchange" http://www.etrigue.com/News/Press_Releases/press_release_110308.asp http://www.etrigue.com/News/Press_Releases/press_release_110308.asp Mon, 03 Nov 2008 06:00:00 PST [Press Release] New eTrigue Version 3.0, now available on the Force.com AppExchange from salesforce.com http://www.marketingrev.com/2008/10/23/etrigue-announces-v30-intelligent-demand-generation/ http://www.marketingrev.com/2008/10/23/etrigue-announces-v30-intelligent-demand-generation/ Thu, 23 Oct 2008 09:00:00 PST [News Article] "eTrigue has just announced the release of eTrigue 3.0, an enterprise marketing application that dovetails lead generation and campaign management." http://www.dmnews.com/ETrigue-Corp-launches-eTrigue-30/article/119709/?DCMP=EMC-DMN_DBMktingWkly http://www.dmnews.com/ETrigue-Corp-launches-eTrigue-30/article/119709/?DCMP=EMC-DMN_DBMktingWkly Mon, 20 Oct 2008 09:00:00 PST [News Article] "The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects." http://outbound-call-center.tmcnet.com/topics/outbound-call-center/articles/43275-etrigue-30-now-available-demand-generation.htm http://outbound-call-center.tmcnet.com/topics/outbound-call-center/articles/43275-etrigue-30-now-available-demand-generation.htm Mon, 20 Oct 2008 09:00:00 PST [News Article] "Vendor eTrigue has announced the general availability of eTrigue 3.0, a demand generation application designed to align marketing and sales efforts." http://www.etrigue.com/News/Press_Releases/press_release_102008.asp http://www.etrigue.com/News/Press_Releases/press_release_102008.asp Mon, 20 Oct 2008 06:00:00 PST [Press Release] Key features include eTrigue 3.0 for the Force.com AppExchange, 3-D lead scoring and customizable real-time lead alerts http://www.etrigue.com/News/Press_Releases/press_release_102008b.asp http://www.etrigue.com/News/Press_Releases/press_release_102008b.asp Mon, 20 Oct 2008 06:00:00 PST [Press Release] Salesforce CRM customers can now view active prospects in eTrigue's demand generation application directly within Salesforce http://www.etrigue.com/blog/?p=16 http://www.etrigue.com/blog/?p=16 Mon, 06 Oct 2008 11:54:00 PST [eTrigue Blog] I received a call from a somewhat flustered friend the other day. He is with a well-run start-up that is has a working product and is showing good revenue growth—All is well in the world, or should be. Unfortunately he just ended his monthly board meeting on a ... http://www.etrigue.com/blog/?p=3 http://www.etrigue.com/blog/?p=3 Tue, 23 Sep 2008 09:08:00 PST [eTrigue Blog] More often than not, it seems discussions with sales executives eventually lead to the subject of sales team productivity—and, of course, how to improve it. And while it's a very broad subject ranging from automation to motivation, what‘s surprising is how little attention is given to understanding how much time...