Prospects attend webinars because of the benefits of what they’ll learn—benefits that will address their pain points and problems and teach them new techniques and tips.
To make sure you provide maximum benefit to your audience, pay attention to the 20 steps outlined in our infographic and you’ll always have a successful event.
We recently conducted a webinar on webinars (how meta!), featuring this infographic.
To view the replay of the webinar, go HERE.
We’ve put together an infographic covering 20 Steps to a Successful Webinar.
View the Infographic HERE.
If you want to conduct your own webinars, but need a little bit of assistance to get started, eTrigue can help. Get in touch and we’ll walk you through the process.
Here are some of the highlights;
Start with a plan and execute to the plan!
Content is critical to a great webcast. Build tight, concise webinar slides that tell a story. Don’t put all of your words on the slide.
Some will attend events because of who the presenter is, especially if they are well-known in your industry. For prospects that don’t care about who the presenter is, the takeaways are the reason for attending.
Experts suggest that announcements should be used to tease potential attendees with tidbits from the upcoming event—points that will be addressed, examples to be discussed and the kind of new knowledge and information attendees will take away.
Progressive marketers are tracking responses to the invitation emails—particularly webinar registrations. Once someone has registered for an event, experts suggest promoting the prospect into a different campaign for long-term follow-up.
Always make sure to send email messages that contain reminders of the time and place of the event.
Post-event follow up is important. Email campaigns should be conducted to thank folks for attending, while offering links to recorded and archived materials such as webcast replays and slide decks. “Sorry you could not attend” messages should also be sent to all registered attendees who did not attend, along with an offer to register for the next session, or an offer to watch the recording.
Make sure to get a practice run in with all presenters. It’s important that all participants know their roles and are comfortable running the webcast system in advance of the show. Practice until you and all of your presenters are comfortable.
And above all else, have fun with your webinar. Your attitude will shine through.
eTrigue can help get your marketing projects running. Get in touch!