Building a Next Gen AWS Consulting Partner in the Age of AI

Host Kristin Carey, VP of Partner Development for eTrigue, sits down with Rochelle Manns, former VP of the AWS Business Unit at Converge, as she shares her transformative journey from managing partnerships at a large VAR to founding RSM Collective as a strategic solutions provider. This session explores the evolving partner ecosystem landscape and practical strategies for building modern consulting partnerships in the age of AI and marketplaces.

Watch and explore:

• The VAR to Strategic Provider Evolution – Understanding industry shifts driving digital transformation and new partnership models
• Managing Multi-Vendor Partnerships – Prioritization strategies for Microsoft, AWS, NetApp and other major technology partnerships
• Demand Generation at Scale – Top 3 considerations for running effective marketing programs at large channel organizations
• Partner Support & Growth – What separates high-performing vendor programs and moves the needle for partner success