Email Strategy from Scratch:
What to Do with That List Now That You Have It You probably hear it all the time: email lists are vital for businesses. Emails lists are constantly lauded as one of the most valuable assets an organization can have….
Are You Over-Automating Your Sales Funnel?
There’s no question that the automation of sales funnels has completely changed the way sales and marketing teams approach lead nurturing and conversions. It’s also made some aspects of that work significantly simpler, leaving teams with room to focus less…
How to Use Short Captivating Videos to Boost Sales
How to Use Short Captivating Videos to Boost Sales Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. Short captivating…
How to Achieve Email Authenticity
How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” the perky…
4 Marketing Emails You Can Set and Forget (At Least for a While)
Have you tried to write any handwritten notes lately? I swear, my fingers are so used to taking the shape of a keyboard instead of a pencil that the act of penning a single card makes my knuckles creak. That’s…
Email Marketing vs. Marketing Automation
What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. Virtually 100% of business-to-business prospects have an…
5 Tips for Building Your First Drip Campaign
By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture…
Marketing Automation Apprehension
Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish…
Marketing Automation Takes Email to Next Level
If you are doing email marketing today, automation takes it up to the next level. To put it simply, marketing automation is a platform that allows you to automatically engage with customers and prospects to improve the quality of the…
A B Testing Gives You a Real-World View of Results
Wondering which email subject line will get you the best response rate in your campaign? Or which subject line will get the most opens? Which of your emails will get the highest visit rate, and drive the most visits, or…