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Category: Email Marketing

Email Strategy from Scratch:

Laura HudgensEmail MarketingB2B education, Email Marketing, email marketing tipsJuly 24, 2018

What to Do with That List Now That You Have It You probably hear it all the time: email lists are vital for businesses. Emails lists are constantly lauded as one of the most valuable assets an organization can have….

Are You Over-Automating Your Sales Funnel?

Jessica Barrett HalcomCRM, Email Marketing, Sales EnablementB2B education, Email Marketing, marketing automation toolsMay 16, 2018

There’s no question that the automation of sales funnels has completely changed the way sales and marketing teams approach lead nurturing and conversions. It’s also made some aspects of that work significantly simpler, leaving teams with room to focus less…

How to Use Short Captivating Videos to Boost Sales

Ryan Gouldcontent management, Email Marketing, Lead GenerationB2B education, Lead Generation, salesJanuary 12, 2018

How to Use Short Captivating Videos to Boost Sales Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. Short captivating…

How to Achieve Email Authenticity

Taylor BurkeEmail Marketing, Lead Generation, Lead NurturingB2B education, email marketing tipsOctober 19, 2017

How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” the perky…

4 Marketing Emails You Can Set and Forget (At Least for a While)

Taylor BurkeEmail Marketing, Marketing AutomationB2B education, email marketing tipsJuly 24, 2017

Have you tried to write any handwritten notes lately? I swear, my fingers are so used to taking the shape of a keyboard instead of a pencil that the act of penning a single card makes my knuckles creak. That’s…

Email Marketing vs. Marketing Automation

Jessica SteinEmail Marketing, Marketing AutomationB2B education, Email MarketingJuly 11, 2017

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. Virtually 100% of business-to-business prospects have an…

5 Tips for Building Your First Drip Campaign

Taylor BurkeB2B Marketing, Email Marketing, Marketing AutomationB2B education, drip campaigns, drip marketing, Email Marketing, email marketing tipsMarch 28, 2017

By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture…

Marketing Automation Apprehension

Tony TissotB2B Marketing, Email Marketing, Lead Generation, Marketing Automation1 CommentB2B education, B2B marketing, Lead Generation, marketing automation systemsFebruary 27, 2017

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish…

Marketing Automation Takes Email to Next Level

Tony TissotB2B Marketing, Email Marketing1 CommentB2B education, Email Marketing, Marketing AutomationOctober 28, 2016

If you are doing email marketing today, automation takes it up to the next level. To put it simply, marketing automation is a platform that allows you to automatically engage with customers and prospects to improve the quality of the…

A B Testing Gives You a Real-World View of Results

Tony TissotCampaign Testing, Email Marketingsplit testingFebruary 19, 2016

Wondering which email subject line will get you the best response rate in your campaign? Or which subject line will get the most opens? Which of your emails will get the highest visit rate, and drive the most visits, or…

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