Enhanced A/B Email Testing That Measures Business-Relevant Campaign Goals

Enhanced A/B Email Testing That Measures Business-Relevant Campaign Goals

Goes beyond measuring simple opens and clicks in eTrigue DemandCenter Marketing Automation

SAN JOSE, Calif., March 23, 2016 – eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation announced enhanced A/B email testing for eTrigue DemandCenter® marketing automation that goes beyond simply measuring opens and clicks, instead relying on goal-oriented, business-relevant metrics when determining the best-performing email. DemandCenter campaigns now contain a built-in A/B email test step that conducts the email test over a selectable time period, to a selectable audience sample size. At the conclusion of the test duration, the highest performing email is then programmatically sent to prospects for the remainder of the campaign.

A/B email testing, like all of DemandCenter, is designed to be easy to use. Simply choose the sample size, the email treatments to be tested, the metric that will determine the winner, and the duration of the test phase. Unlike most other A/B email tests, eTrigue DemandCenter enables a winner to be determined by goal-oriented actions, and not just simple email opens and visits. These criteria include:

• Visits to a specific web or landing page
• Downloads of a document
• Registrations for a webinar
• Form fills
• Email opens and visits

A/B email tests work in fixed timeline campaigns as well as dynamic drip and nurture campaigns where prospects may automatically reach campaign steps over time.

“DemandCenter makes it easy to drag and drop an A/B test into a campaign, gather statistical evidence of success and automatically send the winning email treatment out after the test interval has been completed,” said Jim Meyer, vice president and general manager at eTrigue. “Marketers frequently develop their email marketing campaigns based on instinct instead of actual testing. We’ve made it easy to test email, measure relevant results, and automate the process. Just measuring clicks and opens isn’t always enough to determine the success of one email versus another, so we’ve added built-in business-relevant test criteria.”

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly.

For more information please visit www.etrigue.com or call 1-800-858-8500.