eTrigue Introduces New Sales Acceleration Tool for Salesforce CRM Users

SAN JOSE, Calif. – Nov. 18, 2009 – eTrigue Corporation (www.etrigue.com), a leading provider of Marketing Automation and Sales Acceleration products, today announced the availability of eTrigue SalesPro, a new sales tool that gives Salesforce CRM users the ability to send unlimited emails that track every move an individual lead or contact makes on a company’s website. eTrigue SalesPro is the first Sales Acceleration tool designed specifically for sales teams to track an individual website visitor’s ongoing activity history. By sending real-time lead alerts with detailed web visit information, 3D lead scoring and historic activity specific to each individual visitor, eTrigue SalesPro gives sales representatives the power to make timely and informed calls, connecting with prospective buyers more often and closing sales faster.

Software as a Service (SaaS) based, eTrigue SalesPro gives the sales team the intelligence it needs to engage with potential customers early in the buying process. Sales representatives can send an unlimited number of emails directly from Salesforce CRM with embedded links that initiate website activity tracking. eTrigue SalesPro is able to identify and track named prospects any time they visit a website without requiring form completions, landing pages or special programming. Pre-defined email templates maintain corporate standards and keep sales representatives “on-message” with marketing while giving the option to include a personal touch.

“The sales process is more competitive and complex than ever before,” said Mark E. Lewis, director of marketing, Fujitsu. “More decision makers and longer buying cycles mean sales teams need to stay on top of their customer engagements. eTrigue SalesPro lets a sales representative know exactly which leads are real, active and ready to buy.”

eTrigue SalesPro helps sales representatives start tracking named prospect activity almost immediately – automating set-up and lead routing and minimizing content development requirements from the marketing department. Furthermore, with eTrigue SalesPro, every time a prospective customer revisits a company’s web site, the appropriate salesperson is automatically notified with a real-time lead alert sent via email as well as noted in Salesforce CRM. Instant notification increases the likelihood that a sales representative can make contact while a potential customer is still at his or her desk and has the company top-of-mind. Comprehensive summary reporting can be automated for management on an hourly, daily, weekly or monthly basis.

Tightly integrated with Salesforce CRM, eTrigue SalesPro takes advantage of Salesforce CRM’s robust reporting and campaign management capability making it easy to measure the effectiveness of every email. eTrigue SalesPro includes metrics such as emails sent, opens, visits/responses and instantly gives sales the information they need to plan their next task, while marketing and management teams can assess performance with pre-defined reports showing the average cost per response, the number of opportunities generated and, most importantly, the total value of won opportunities.

Built on the AppExchange on-demand platform, eTrigue SalesPro is available immediately. Pricing starts at $49.95 per month with a 10-user minimum and no long-term contracts are required. Account setup and Salesforce CRM installation are free and take only an hour to complete. eTrigue SalesPro can be used as a stand-alone solution or in conjunction with eTrigue’s award winning demand generation platforms, eTrigue Professional and eTrigue Unlimited.

“The business-to-business buying process has changed forever,” said Jim Meyer, general manager of eTrigue Corporation. “Buyers are starting earlier and spending more time researching options via the web. If the sales team can identify who is visiting the site and what they are doing the instant it happens, it is like knowing a customer is waiting in the lobby.”

Key Benefits:

• Send unlimited, trackable email directly from Salesforce CRM
• Clearly identify named prospects to prioritize follow-up
• Real-time lead alerts track prospect activities and alert sales representatives automatically
• Identify all individuals in the prospect’s company who have engaged with messaging
• Scheduled summary lead activity reports for managers
• 3D lead scoring identifies most qualified prospects quickly and provides an “in depth” view to dig deeper while staying within Salesforce CRM
• Pre-defined templates keep sales teams “on message”
• Customizable message elements let sales representatives add a personal touch
• Log all web visits and email/campaign history automatically within Salesforce CRM: all tracking information is usable with eTrigue Professional and eTrigue Unlimited without additional setup
• Automatically creates campaigns in Salesforce CRM from activities of eTrigue SalesPro
• Powerful search and segment prospects by web pages visited, emails clicks, emails received, etc.
• Complete email message effectiveness and comprehensive campaign effectiveness reporting
• No additional software, plug-ins or IT support required
• Complete configuration, setup and deployment within one hour

About eTrigue Corporation

eTrigue is a leading provider of Intelligent Demand Generation™ and Sales Acceleration products that improve the way sales and marketing teams generate qualified leads and close sales faster. eTrigue SalesPro™ gives sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers while eTrigue Professional™ helps marketers build successful demand generation programs that target, nurture and qualify prospective customers based on their “digital biography.”

With flat rate pricing that ensures no hidden costs and requires no dedicated resources, eTrigue provides organizations with the sales-focused solutions necessary to generate revenue faster and demonstrate true ROI. In 2009, eTrigue won the DemandGen Report “Sales & Marketing Alignment Award” for its work with Cisco. Founded in 2005 and based in Silicon Valley, eTrigue has been serving customers worldwide including start-ups ramping first revenue to Fortune 500 companies. For more information please visit www.etrigue.com or by calling 1-800-858-8500.