SAN JOSE, Calif., February 24, 2015 – eTrigue® Corporation (www.etrigue.com), the maker of eTrigue DemandCenter® marketing software, announced the availability of “Send With eTrigue” a Microsoft Outlook® messaging software add-in that integrates seamlessly into the Outlook PC email client.
Send with eTrigue add-in makes it easy for any DemandCenter or regular Outlook user to send tracked emails to prospects directly from the desktop without leaving Outlook. Simply click the Send with eTrigue button and any links in an email will automatically be tracked behind the scenes.
When the email recipient clicks a link and visits a web page on an enabled website, the recipient is identified and automatically added to the list of tracked prospects. Real-time email alerts may be triggered to notify sales of specific website visitors so that they can focus their time on active opportunities.
“The Outlook capability we’ve delivered extends the benefits of DemandCenter’s tracking capability. Now any user can easily generate tracked messages to connect anonymous visit histories with potential customers,” said Jim Meyer, vice president and general manager at eTrigue. “Send with eTrigue is extremely simple to set up, and provides valuable sales intelligence on your website visitors.”
Send with eTrigue makes it easy for sales and marketing to add trackable links into individually-generated email messages, to automatically track individual prospect web activity, including: page visits, duration on each page, document downloads, Google AdWords response, and webinar attendance. DemandCenter gives sales and marketing tools that target prospects more effectively by creating meaningful digital biographies of individual prospects.
Key features of DemandCenter include:
Anonymous Visitor Tracking: Most website traffic is anonymous. DemandCenter identifies companies, geographies, and records every visitor’s individual web activity from their very first visit to your web site.
Prospect Activity Tracking: Once a link is clicked in an email, prospect activity tracking lets you listen to your prospect’s actions by monitoring web page views, time on page, webinar participation, Google AdWords clicks, and more.
Real-Time Lead Alerts: Real-time Lead Alerts deliver a detailed prospect snapshot via email to any user so you’ll know when your company is top-of-mind.
Google AdWords and Search Terms: Get insight into which Google AdWords clicks result in qualified leads, opportunities, and new customers.
Webinar Marketing: VisitIQ automatically synchronizes registration information and timed attendance data event data with the most popular webcast provider: GoToWebinar.
About eTrigue Corporation
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs. Send with eTrigue is a new approach to email marketing that adds marketing intelligence to everyday email by identifying the actions of web visitors and updating the digital biographies of known prospects with real-time information.
For more information please visit www.etrigue.com or call 1-800-858-8500.
eTrigue, DemandCenter, VisitIQ, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp. All other trademarks are recognized and remain the property of their respective owners.