Eliminate Ad-blocker Interference with Visitor Tracking and Form Submissions
We’ve recently rolled out a better way to handle eTrigue DemandCenter tracking code that prevents an ad-blocker from blocking the tracking of site visitors and interfering with form submissions.
The great news is that implementing this new mechanism is simple.
The Ad-Blocker Problem
Ad-blocking (or ad-filtering) has risen in usage recently, and relies on a variety of mechanisms that can interfere with the operation of the tracking code that sits on your site. Ad-blockers may also cause form submissions to fail.
DemandCenter tracking code now uses your corporate site’s domain as defined for DemandCenter Landing Pages to load the tracking script that handles both tracking and form submission. This means that the code is now running under your site’s domain (first-party) instead of calling out to a third-party location. Because ad-blockers do not block first-party code they will no longer interfere with tracking or form submissions.
The transition is easy. Simply place the new tracking code on your site in place of the old tracking code. eTrigue automatically modified the tracking on your WW2 (or similar) landing pages that are hosted by eTrigue.
No DNS modifications are required.
You don’t have to do this right away, but you should make the change as soon as possible. The existing tracking code will continue to operate as before, but remember that it may be blocked by ad-blockers and skewing your results.
It really is just a simple matter of replacing the current tracking code with the new code. You can access the new tracking code from your DemandCenter account. Just go to the “Settings” / “Account Settings” / “Site Management” area.
The new tracking code is both smaller and lighter than the current script, and it no longer relies on jQuery to run.
Nothing will change in terms of operation on your pages. Forms will continue to work. Existing SSL certificates will also work. By the way, secure pages are a good idea, and a best practice, so if you haven’t done this yet, now is a good time to consider it.
Implementing the new tracking code is quick and easy and ensures that you’ll continue to know when prospects visit, for how long, and that you can continue to understand the content that they view.