The success of your outbound marketing campaigns depends to a large extent on the quality and relevance of your marketing database. Poor email marketing records lead to less-than-successful email campaigns, with fewer resulting inquiries.
In business-to-business marketing, where records become outdated quickly as people change titles and jobs, and where people often give false information intentionally to avoid being targeted for a sales follow-up, keeping a clean marketing database seems like a daunting task.
