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9 Steps to a Better Marketing Database

better marketing database

The success of your outbound marketing campaigns depends to a large extent on the quality and relevance of your marketing database. Poor email marketing records lead to less-than-successful email campaigns, with fewer resulting inquiries.

In business-to-business marketing, where records become outdated quickly as people change titles and jobs, and where people often give false information intentionally to avoid being targeted for a sales follow-up, keeping a clean marketing database seems like a daunting task.

  • Alignment
  • Balance
  • Reduce Duplicates
  • more…
Download
5 Ways to Webcast Success

5 Ways to Webcast Success

eBooks
Taking The Leap To Demand Center Marketing

Taking The Leap To Demand Center Marketing

eBooks
9 Steps to a Better Marketing Database

9 Steps to a Better Marketing Database

eBooks
How to Get Your Campaign Groove On

How to Get Your Campaign Groove On

eBooks
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eTrigue – Marketing Automation for the Rest of Us.

Get an inside track in the race for more qualified leads with eTrigue® DemandCenter® Marketing Automation SaaS products. Consistently rated as the ease-of-use leader in marketing automation, we accelerate the way marketing and sales teams generate qualified leads and close sales.

DemandCenter makes it easy to create and execute powerful multi-channel demand generation campaigns. No matter how small your marketing team, eTrigue delivers—without the need for dedicated staff or expensive and time-consuming IT integration.

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