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Looking to Score

Marketing gathers the leads; sales pursues them.

It sounds simple. It isn’t.

There’s a timeworn argument between the marketing department and the sales department. Marketing complains that the sales team isn’t following up the bushels of leads it gathers. Sales complains that most of marketing’s leads are of such poor quality they aren’t worth the effort of pursuit. It’s like an endless tennis match where blame is the ball. Meanwhile, opportunities are being lost and revenue is stagnant—at best. It’s the fundamental reason for lead scoring: arriving at a set of qualifications that measure the strength and value of a lead.

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eTrigue – Marketing Automation for the Rest of Us.

Get an inside track in the race for more qualified leads with eTrigue® DemandCenter® Marketing Automation SaaS products. Consistently rated as the ease-of-use leader in marketing automation, we accelerate the way marketing and sales teams generate qualified leads and close sales.

DemandCenter makes it easy to create and execute powerful multi-channel demand generation campaigns. No matter how small your marketing team, eTrigue delivers—without the need for dedicated staff or expensive and time-consuming IT integration.

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