Tracking Anonymous Visitors – Do You Care?
By Tony Tissot, Sr. Director of Marketing, eTrigue
What’s the value of tracking anonymous visitors on your site?
Surprisingly, many marketers are still inclined to answer “very little,” or ask “Don’t we already do that with our web analytics?” The short answer is that it’s absolutely important. While marketers may strive to have website visitors fill out a whitepaper download form, or self-identify via the “contact me” button, the reality is that potential buyers are researching your company and products far in advance of their willingness to identify themselves. If you wait for prospects to self-identify before you start tracking their actions, you may find yourself trailing competitors who do track anonymous visitors.