channel

OnDemand Webinar:

From Barriers to Breakthroughs: Activating Channel Sales Success

30 minutes of energizing info you can use to power up your Partner Marketing Program.

Kristin Carey, VP of Partner Development for eTrigue, join by Susanne McHugh, Channel Sales Executive for a practical discussion on the hidden barriers preventing your partners from prioritizing and selling your solution.

Tune in as they discuss:

  • The critical gap between enablement and adoption—why training and content alone don’t change behavior, and how to tie enablement directly to real deal progression
  • Proven communication frameworks that drive engagement—establishing structured cadences and consistent touchpoints that keep partners actively selling
  • How to gain visibility into partner activity—improving forecasting accuracy, pipeline attribution, and making data-driven decisions about partner investment

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