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# Awards

Date: 2019-09-18
Summary: News & Awards​ eTrigue Launches AI-based Lead Insights to Help Channel Marketers & Sales Teams Close More Opportunities eTrigue Lead & Company Insights enable faster sales team response times—vital to increase sales wins. eTrigue, the company behind Lead Accelerator, the popular digital partner marketing platform, has today announced the launch of its new AI enhancements. The […]
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# News & Awards​
					
## eTrigue Launches AI-based Lead Insights to Help Channel Marketers & Sales Teams Close More Opportunities
					
### eTrigue Lead & Company Insights enable faster sales team response times—vital to increase sales wins.
		
[eTrigue](https://www.etrigue.com/), the company behind [Lead Accelerator](https://www.etrigue.com/what), the popular digital partner marketing platform, has today announced the launch of its new AI enhancements. The new eTrigue Lead and Company Insights are designed to help companies, and their channel partner sales teams, revolutionize how they rapidly target, manage and convert business leads and prospects using invaluable, real-time background and intent data.

Lead & Company Insights enriches prospect lead information with comprehensive background, company, and messaging that allows channel sales teams to quickly engage with prospects through personalized communication. Powered by Amazon GenAI and Anthropic Claude, eTrigue  Lead Insights locates and summarizes prospect backgrounds, business social media, news sites and company websites, accelerating the journey from campaign launch to booked/closed sales.

									View Press Release
					
																			![](https://www.etrigue.com/wp-content/uploads/2026/03/eTrigueRebrand-Icons_lead-insights.svg)																
## Named a “Cool Vendor in Multichannel Marketing” by Gartner
		eTrigue helps complex organizations scale, manage and measure through-channel partner marketing programs with automation and predictive capabilities...								
									View Report Summary
					
																			![Award-Winning Gartner Cool Vendor](https://www.etrigue.com/wp-content/uploads/2020/08/Gartner-cool-vendor.jpeg)																
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