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Tag: B2B marketing automation

Is It Difficult To Get Started?

Tony TissotB2B Marketing, Demand Generation, Marketing AutomationB2B education, B2B marketing automationNovember 29, 2017

One of the first questions I typically get about marketing automation from folks who are new to automation is “how hard is it to get started?” The short answer is that it isn’t difficult or complicated at all. Of course,…

TechnologyAdvice Expert Series Interview – Lead Nurturing and Personalization

Tony TissotLead Scoring, Marketing AutomationB2B marketing automation, customer lifecycle marketingDecember 18, 2015

Jim Meyer is the VP and General Manager of eTrigue, a Marketing Automation Software-as-a-service provider. He shares his thoughts on everything from lead scoring, campaign design, and defining different stages of your sales process. (Note – This podcast is no…

3 Tips for Implementing B2B Marketing Automation

Tony TissotB2B Marketing, Marketing AutomationB2B marketing automationMarch 21, 2012

The best way to figure out how to make marketing automation work for your B2B company is to learn from top performers, companies that have adopted marketing automation technology and have seen marked improvements in per-lead costs, customer acquisition rates,…

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It helps us nurture our audience until they are ready to buy.
Penny ByronCisco
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Andrea Skov <span>– Chief Marketing Officer</span>

Andrea Skov – Chief Marketing Officer

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Demand Gen Report – Top 10 – Silver Peak

Demand Gen Report – Top 10 – Silver Peak

G2 Crowd 2018 Leader

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eTrigue – Marketing Automation for the Rest of Us.

Get an inside track in the race for more qualified leads with eTrigue® DemandCenter® Marketing Automation SaaS products. Consistently rated as the ease-of-use leader in marketing automation, we accelerate the way marketing and sales teams generate qualified leads and close sales.

DemandCenter makes it easy to create and execute powerful multi-channel demand generation campaigns. No matter how small your marketing team, eTrigue delivers—without the need for dedicated staff or expensive and time-consuming IT integration.

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