One of the first questions I typically get about marketing automation from folks who are new to automation is “how hard is it to get started?” The short answer is that it isn’t difficult or complicated at all. Of course,…
Jim Meyer is the VP and General Manager of eTrigue, a Marketing Automation Software-as-a-service provider. He shares his thoughts on everything from lead scoring, campaign design, and defining different stages of your sales process. (Note – This podcast is no…
The best way to figure out how to make marketing automation work for your B2B company is to learn from top performers, companies that have adopted marketing automation technology and have seen marked improvements in per-lead costs, customer acquisition rates,…
