OnDemand Webinar:
AI in Partner Marketing to Increase Prospect Engagement & Close Rates
30 minutes of energizing info you can use to power up your Partner Marketing Program.
AI in Partner Marketing to Increase Prospect Engagement and Close Rates
70% of Channel partners lack the time and resources to drive demand on their own — and generic outreach reduces prospect engagement. In this 30-minute session, Jeff Holmes and Kristin Carey from eTrigue share sample campaigns for AWS & Shopify, showing how AI-powered “Insights Messaging” delivers 1:1 contextual relevance at scale, driving prospect engagement 3–5x higher than traditional approaches
This 30-minute replay from the Channel Marketing Association “AI in the Channel Summit” live session explores:
- How real-time Lead & Company Insights arm partner sales reps with prospect background, company context, and conversation guides needed to follow up faster and close more effectively
- Real-world results from AWS and Shopify partner programs — including 5,300+ and 15,600+ MQLs generated respectively, with tens of millions in pipeline opportunities identified
- How to bring the strategy to life with proof points you can take back to your own programs as you scale up your ‘Thru Partner” marketing effectiveness.
Register for Upcoming Webinars and View Past Events
Upcoming
Champions First: Rethinking Partner Enablement at Scale
Friday, August 14
10am PT | 1pm ET
OnDemand
The AI Relevance Gap: What’s Next for ABM and Partner Marketing
Friday, July 17
10am PT | 1pm ET
OnDemand
Built to Win: The Art and Science of Selling Through Partnerships
Friday, May 15
10am PT | 1pm ET
OnDemand
When Insights Meet Intent: The Golden Triangle of ABM
Friday, April 17
10am PT | 1pm ET
OnDemand
Frank Rauch on Building High-Performance Channel Organizations
Friday, March 6
10am PT | 1pm ET
OnDemand
From Barriers to Breakthroughs: Activating Channel Sales Success
Friday, January 30
10am PT | 1pm ET
OnDemand
Positioning Your Channel for Success in the New Year
Friday, December 12
10am PT | 1pm ET
OnDemand
Building a Next Gen AWS Consulting Partner in the Age of AI
Friday, September 26
10am PT | 1pm ET
OnDemand
Bridging the Gap Between Sales & Marketing – Fostering Alignment for Channel Growth
Friday, August 15
10am PT | 1pm ET
OnDemand
AI in Action – High-Impact Enablement for Sales Teams
Friday, June 13
10am PT | 1pm ET
OnDemand
Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth
Friday, May 9
10am PT | 1pm ET
OnDemand
AI-Driven Insights for Sales Teams – Stronger Customer Connections Close More Opportunities
Friday, April 11
10am PT | 1pm ET
OnDemand
Underperforming to Unstoppable: A Proven Lead Gen Playbook
Friday, March 14
10am PT | 1pm ET
OnDemand
Winning Hearts and Closing Deals: A Sales & Marketing Love Story
Friday, February 14
10am PT | 1pm ET
OnDemand
Jumpstart Your Sales Pipeline: Troubleshooting Slow Deals and Stuck Opportunities
Friday, January 17
10am PT | 1pm ET
OnDemand
Essential Strategies to Optimize Your Sales Team’s Follow Up
Friday, October 4
10am PT | 1pm ET
OnDemand
Mastering Channel & Field Marketing for Optimal Sales Performance
Friday, October 4
10am PT | 1pm ET
OnDemand
Sales Enablement – Empowering your Sales Team for Success
Friday, June 28
10am PT | 1pm ET
OnDemand
Building a Caffeine-Fueled Partner Marketing Roadmap
Sunday, April 7
10am PT | 1 pm ET
OnDemand
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