Enabling Partners to Sell Faster, Smarter, at Scale
eTrigue Lead Accelerator Partner Programs
White Glove GTM Services
- Partner onboarding
- Target list development
- Campaign creative build
- Sales team training
- Reporting & c-sat
Partner Campaign Personalization at Scale
- 10-100+ channel partners
- Secure, scalable, global – 93 countries, 21 languages
- Co-branded emails with hyper-contextual messaging
- Co-branded landing pages & infocenter
- Media targeting and procurement
- Campaign reporting
Real-Time Insights
- Lead & Company Insights into interests and engagement
- Prospect and company background, social and news
- Sales Team Insights by partner/sales rep
- Opportunity reporting
Scale & Visibility for You, Insights & Confidence for Partners
Channel Scale & Visibility
- Quality list development
- Sales rep responsiveness tracking
- Follow-up outcomes
- Opportunity and meeting notes by Partner, by campaign
Insights-Driven Messaging & Lead Alerts
- 1:1 ABM hyper-customized email messaging to each prospect
- Lead and company backgrounds, social media, news and competitors
- Interest levels, history and focus
- All content engagement across campaign
Confident Sales Follow-Up
- MQLs and soft SQLs that map to each Partners’ ideal cusotmer profiles (ICPs)
- Real-time lead alerts with eTrigue Lead & Company Insights
- Partner training and video recording
- Resources and call guides
eTrigue Insights — Elevate Campaign Performance
Lead & Company Insights
Sales reps follow up with confidence when they have the full picture. They receive real-time insights on each prospect’s background, work history, and social media activity — plus company news, key messaging, and actionable next steps.
Insights Messaging
Accelerate pipeline and boost engagement with contextually relevant, unique, 1:1 emails for each prospect based on company, industry and role — scaling to tens of thousands of prospects and hundreds of partners simultaneously.
eTrigue Lead & Company Insights
Real-Time Lead Alerts
Delivered in real time via email, easy-to-read and actionable to ensure quick follow up. Reps know instantly who to contact, and when. Leads can also be pushed to 7,000+ platforms.
Sales Support Resources
All campaigns include campaign overviews, live and video training, and call guide or script assets available for sales reps where they need them–at the point of outreach.
Lead Insights
Delivered in real-time providing prospect background — skill set, history, social media, and additional contacts within the target account in an easy-to-digest narrative format.
Company Insights
Company background, messaging focus, affiliated companies and competitive information.
Latest news and PR, along with links to access full content.
Most recent social media posts and links to read more, follow and connect.
Prospect Activity
See which activities generated the lead, and all interactions with specific content in the marketing campaign. Know the prospect interest level today, and in the recent past.
Sales Team Follow-up
No log-in required, no portal to learn. Sales reps simply click on the real-time lead alert and update status on their conversations. You can easily identify opportunities, lead backlog, campaign metrics, MQL’s, and see if you are meeting your goals.
Partner Results
Real-time dashboards and weekly reports measure performance, by Partner and individual sales rep so you can see how your Partners stack up. Know who is following up, and who needs help exactly when they need it.
Sales Team Insights
Measure follow-up and activity performance for each individual Partner sales person. You and the partner can see how quickly leads are being followed-up, who needs help, and who is hitting home runs. A little competition creates success.
Register for Upcoming Webinars and View Past Events
OnDemand
Built to Win: The Art and Science of Selling Through Partnerships
Friday, May 15
10am PT | 1pm ET
OnDemand
When Insights Meet Intent: The Golden Triangle of ABM
Friday, April 17
10am PT | 1pm ET
OnDemand
Frank Rauch on Building High-Performance Channel Organizations
Friday, March 6
10am PT | 1pm ET
OnDemand
From Barriers to Breakthroughs: Activating Channel Sales Success
Friday, January 30
10am PT | 1pm ET
OnDemand
Positioning Your Channel for Success in the New Year
Friday, December 12
10am PT | 1pm ET
OnDemand
Building a Next Gen AWS Consulting Partner in the Age of AI
Friday, September 26
10am PT | 1pm ET
OnDemand
Bridging the Gap Between Sales & Marketing – Fostering Alignment for Channel Growth
Friday, August 15
10am PT | 1pm ET
OnDemand
AI in Action – High-Impact Enablement for Sales Teams
Friday, June 13
10am PT | 1pm ET
OnDemand
Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth
Friday, May 9
10am PT | 1pm ET
OnDemand
AI-Driven Insights for Sales Teams – Stronger Customer Connections Close More Opportunities
Friday, April 11
10am PT | 1pm ET
OnDemand
Underperforming to Unstoppable: A Proven Lead Gen Playbook
Friday, March 14
10am PT | 1pm ET
OnDemand
Winning Hearts and Closing Deals: A Sales & Marketing Love Story
Friday, February 14
10am PT | 1pm ET
OnDemand
Jumpstart Your Sales Pipeline: Troubleshooting Slow Deals and Stuck Opportunities
Friday, January 17
10am PT | 1pm ET
OnDemand
Essential Strategies to Optimize Your Sales Team’s Follow Up
Friday, October 4
10am PT | 1pm ET
OnDemand
Mastering Channel & Field Marketing for Optimal Sales Performance
Friday, October 4
10am PT | 1pm ET
OnDemand
Sales Enablement – Empowering your Sales Team for Success
Friday, June 28
10am PT | 1pm ET
OnDemand
Building a Caffeine-Fueled Partner Marketing Roadmap
Sunday, April 7
10am PT | 1 pm ET
OnDemand
Enable Your Partners to Carry More Weight, Find the Right Opportunities, and Grow their Business
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