For many Channel Partners and distributors, events, PR, and social media can be effective methods to generate brand awareness, improve recognition, and gain traction in the market. Yet, many players lack the necessary resources. This webinar will define the differences between, and impact of, paid vs. earned marketing activities, as well as explain:

• How Channel companies can leverage vendor PR “muscle.”
• Real-life use cases and the impact of effective Event tactics.
• The vehicles and benefits Social can bring to help drive sales both for the Channel, and the brands they represent.

James Cooper is founder and director of Ascendant Communications and has worked in B2B and technology PR for over 20 years.