FAQ's

ALL

As a sponsor/vendor, we will spend a couple hours with you at the program onset selecting your best marketing assets. eTrigue then handles all the design, content, campaign and list builds, program execution and reporting. You just share the results with your management team and decide which partners to expand with.

eTrigue prepares marketing materials to aid you in promoting your new program. We always provide a partner-facing program brochure and ppt presentation in your format. Our team is available to present to partners, either with you, or representing your programs for you.

Typically a new program is live within 3 weeks from approval to proceed. All creative content, design, campaigns, list development and partner onboarding is completed and ready to go live. After the initial campaign is live, new partners can be onboard and live within a week tops.

Typical programs generate ~100 Marketing Qualified Leads (MQL’s) per partner over the 6 month campaign. Results vary depending on the audience, geography, and products/solutions you are promoting. Most programs are “event” driven sales, meaning they are not impulse purchases. The goal of our programs are to present educational materials, that over time, will generate interest and brand recognition positioning your brand as a ‘Thought Leader”. 

The key to a success program is ensuring partners are following up on the leads generated for them. You will have visibility to see which leads, and specifically which sales reps are following up, and which need help. You don’t need to login, as you will receive automatic reports that show you how your campaigns are running, and where to focus resources to aid partners.

For Lead Accelerator programs that run turnkey, including all content, design, list development, campaign execution and reporting, cost is between $2,000 – 3,000/month/partner based on a 6 month campaign. If you are running eTrigue DemandCenter for your internal programs, costs are based on the number of contacts you leverage in your instance – starting at $850/month.

eTrigue leverages DiscoverOrg/ZoomInfo as a master partner, and other reputable sources depending on the country of your campaign. As a partner, we will review your criteria together, make suggestions, and develop a “Preview” list for your review. Once the Preview is approved, all data will be pulled to use in your campaign. You will also own the data for usage in your other internal programs. The only caveat, you cannot sell the data. All contact data is updated every 90 days, and is GDPR, CANspam, and CASL compliant.

You should never be limited in which prospects you want to target. We will look at the personas of your current customers and work to locate contacts at very similar accounts. We will then work with you to identify titles, industries, geographies, and job responsibilities for your target audience. While eTrigue will build a target list of prospects for you, this is a great opportunity to add as many customers and prospects to your campaign for cross-sell and upsell opportunities. And when we are ready, your campaign will launch within 5 days after we have gone through a 30 minute training with your sales reps on follow up best practices.

Customer Support

As a sponsor/vendor, we will spend a couple hours with you at the program onset selecting your best marketing assets. eTrigue then handles all the design, content, campaign and list builds, program execution and reporting. You just share the results with your management team and decide which partners to expand with.

eTrigue prepares marketing materials to aid you in promoting your new program. We always provide a partner-facing program brochure and ppt presentation in your format. Our team is available to present to partners, either with you, or representing your programs for you.

Typical programs generate ~100 Marketing Qualified Leads (MQL’s) per partner over the 6 month campaign. Results vary depending on the audience, geography, and products/solutions you are promoting. Most programs are “event” driven sales, meaning they are not impulse purchases. The goal of our programs are to present educational materials, that over time, will generate interest and brand recognition positioning your brand as a ‘Thought Leader”. 

The key to a success program is ensuring partners are following up on the leads generated for them. You will have visibility to see which leads, and specifically which sales reps are following up, and which need help. You don’t need to login, as you will receive automatic reports that show you how your campaigns are running, and where to focus resources to aid partners.

eTrigue leverages DiscoverOrg/ZoomInfo as a master partner, and other reputable sources depending on the country of your campaign. As a partner, we will review your criteria together, make suggestions, and develop a “Preview” list for your review. Once the Preview is approved, all data will be pulled to use in your campaign. You will also own the data for usage in your other internal programs. The only caveat, you cannot sell the data. All contact data is updated every 90 days, and is GDPR, CANspam, and CASL compliant.

You should never be limited in which prospects you want to target. We will look at the personas of your current customers and work to locate contacts at very similar accounts. We will then work with you to identify titles, industries, geographies, and job responsibilities for your target audience. While eTrigue will build a target list of prospects for you, this is a great opportunity to add as many customers and prospects to your campaign for cross-sell and upsell opportunities. And when we are ready, your campaign will launch within 5 days after we have gone through a 30 minute training with your sales reps on follow up best practices.

Partners

eTrigue prepares marketing materials to aid you in promoting your new program. We always provide a partner-facing program brochure and ppt presentation in your format. Our team is available to present to partners, either with you, or representing your programs for you.

The key to a success program is ensuring partners are following up on the leads generated for them. You will have visibility to see which leads, and specifically which sales reps are following up, and which need help. You don’t need to login, as you will receive automatic reports that show you how your campaigns are running, and where to focus resources to aid partners.

eTrigue leverages DiscoverOrg/ZoomInfo as a master partner, and other reputable sources depending on the country of your campaign. As a partner, we will review your criteria together, make suggestions, and develop a “Preview” list for your review. Once the Preview is approved, all data will be pulled to use in your campaign. You will also own the data for usage in your other internal programs. The only caveat, you cannot sell the data. All contact data is updated every 90 days, and is GDPR, CANspam, and CASL compliant.

Pricing & Support

Typical programs generate ~100 Marketing Qualified Leads (MQL’s) per partner over the 6 month campaign. Results vary depending on the audience, geography, and products/solutions you are promoting. Most programs are “event” driven sales, meaning they are not impulse purchases. The goal of our programs are to present educational materials, that over time, will generate interest and brand recognition positioning your brand as a ‘Thought Leader”. 

For Lead Accelerator programs that run turnkey, including all content, design, list development, campaign execution and reporting, cost is between $2,000 – 3,000/month/partner based on a 6 month campaign. If you are running eTrigue DemandCenter for your internal programs, costs are based on the number of contacts you leverage in your instance – starting at $850/month.

Technical

Typically a new program is live within 3 weeks from approval to proceed. All creative content, design, campaigns, list development and partner onboarding is completed and ready to go live. After the initial campaign is live, new partners can be onboard and live within a week tops.

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