Extend your reach with through-channel marketing.


eTrigue through-channel marketing is “hands off“ and scalable to meet the needs of you and your partners.

Turnkey Through-Channel Marketing

A robust, hands-off, turnkey solution that includes platform, content services, and execution.

Corporate Initiative Marketing

Existing marketing automation platforms do not scale for “partner” campaigns.

Channel Do-it-yourself Marketing

(DIY) solutions require time and hands-on resources that aren’t scalable or accountable.

marketo, Hubspot, SalesForce pardot, eloqua

Partner Portal

"Partner" marketing automation platform
Prospect List Development included
Real-time lead alerts
Sales Rep Responsiveness Tracking
Turnkey services bundled with platform


Not available

Limited and not scalable

Your time requirement to create, deploy

1 hour

10+ hours

5+ hours

Hours required to manage the campaign

30 minutes

10 hours per week

5 hours per week

Partner personalization




Performance dashboards – at campaign, partner, and sales level

Campaign, Partner and Sales levels

Campaign only


How does eTrigue work?

eTrigue provides the services, platform, and team to run your campaigns for you.

eTrigue is the marketing automation platform and our team executes digital campaigns on your “Partner’s” behalf. We can launch a campaign within weeks. You receive real-time lead alerts that let you track every lead from every partner.

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eTrigue is purpose built to scale and meet your through-channel outreach goals.

eTrigue combines services and a cloud-based platform built to scale from a few to hundreds of partners. Your partner data is firewalled, and not viewable until a prospect becomes a Marketing Qualified Lead. The cloud platform is ISO 27001 global certified for security.

You identify content assets, we do the rest.

eTrigue leverages your best corporate assets for co-branding. We build the campaigns – all emails, landing pages, infocenter design and copy. Then ensuring the copy, subject lines and campaigns are optimized for deliverability and compliance.

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Full visibility to lead alerts and a management dashboard to gauge performance.

Sales teams can turn eTrigue leads into deals quicker with prospect insights provided in real-time lead alerts. A simple click to update indicates lead progress including follow-up times, meetings scheduled and opportunity pipeline detail. Compare performance across partners and sales teams with automated reports and a dashboard just for you, the “sponsor”.

3 steps to start generating leads for partners



Campaign assets, and which partners to include - eTrigue handles the rest.



Provide partner contact information to eTrigue. eTrigue will contact partners for target list build and personalize the effort for each partner.



Communicate timeframe to launch, and reporting cadence. Promote programs for expansion.

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