“eTrigue helps complex organizations scale, manage, and measure through-channel partner marketing programs…

…with automation and predictive capabilities. It’s a good choice for marketers in complex B2B2C or B2B2B organizations that need to manage data sharing and marketing automation in conjunction with multiple channel patterns and sales stakeholders.”


How eTrigue helps you help your channel.

The services, platform and team to run your campaigns for you.

eTrigue is the marketing automation platform and our team carries out digital campaigns on your Partner’s benefit. We can launch a campaign within weeks. You receive real-time lead alerts that let you track every lead from every partner.

eTrigue provides the services, platform, and team to run your campaigns for you.​
eTrigue is purpose built to scale and meet your through-channel outreach goals.​

Purpose built to scale and meet your through-channel marketing goals.

eTrigue combines services and a cloud based platform built to scale from a few to hundreds of partners. Your partner data is protected, and not able to be viewed until a prospect becomes a Marketing Qualified Lead. The cloud platform is ISO 27001 global certified for security.

Your best corporate assets are all that is needed, we do the rest.

eTrigue uses your best corporate assets for co-branding. We build the campaigns – all emails, landing pages, infocenter design and copy. Then unsuring the copy, subject lines and campaigns are optimized.

You identify content assets, we do the rest.​
Full visibility to lead alerts and a management dashboard to gauge performance.​

Full visibility to lead alerts and a management dashboard to gauge performance.

Sales teams can turn eTrigue leads into deals quicker with prospect insights provided in real-time lead alerts. A simple click to update indicates lead progress including follow-up times, meetings scheduled and opportunity pipeline detail. Compare performance across partners and sales teams with automated reports and a dashboard just for you, the “sponsor”.


The perspectives featured here are channel partner marketing pros who have leveraged eTrigue Lead Accelerator campaigns.

Joe Diodati

Consulting CMO and former Senior Director of Marketing for Cisco, speaks to what’s important to channel partners and how eTrigue hits the mark on engagement.

Laura Ventura

Head of Global Channel Marketing of Check Point Software Technologies, works with 1,000+ partners world wide, shares insights on how using eTrigue accelerates and scales Check Point’s global channel partner campaigns, and generates leads for partners with a short window to launch.

James Cooper

Principal & Managing Director of Ascendant, explains the keys to successful channel marketing and engagement and the role of content to maximize campaign performance.

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