eTrigue Insights Launches with 1:1 Context Relevant Messaging Enabling Higher Conversion Rates for Partner Marketing

Empowering You to Scale Partner Marketing & Close More Deals

Case Studies

How eTrigue Helps You Help Your Channel

Turnkey services, platform and team to run your Partner Marketing campaigns for you.

 

eTrigue combines our Partner marketing platform with services to carry out digital campaigns for your Partner’s benefit. We can typically launch a campaign within five to ten days. Your Partners receive real-time Lead and Company Insights to follow up with confidence in every conversation.

You receive real-time dashboards that let you track every Partner’s responsiveness and opportunity pipeline down to the Account Manager.

Purpose-built to scale and meet your through-channel marketing goals.

 

eTrigue combines services and our cloud-based platform built to scale from five to hundreds of Partners. Your Partners’ data is protected, and cannot be viewed until a prospect becomes a Marketing Qualified Lead. The cloud platform is ISO 27001 global certified for security.

Your best educational assets are all that is needed. We do the rest.

 

eTrigue uses your best performing educational assets for co-branding. We build the 
campaigns—all emails, landing pages, infocenter design and copy. Then, we ensure 
the copy, subject lines and campaigns are continually optimized.

Full visibility to eTrigue Lead and Company Insights and a management dashboard to gauge performance of the program, Partners and individual Account Managers.


Sales teams can turn eTrigue leads into deals quicker with Lead Insights provided in real time. 
A simple click to update indicates lead progress including follow-up times, meetings scheduled and opportunity pipeline detail. Compare performance across Partners and Sales teams with automated reports and a dashboard just for the Sponsor.

eTrigue Insights — Elevate Campaign Performance​

Lead & Company Insights

Sales reps follow up with confidence when they have the full picture. They receive real-time insights on each prospect’s background, work history, and social media activity — plus company news, key messaging, and actionable next steps.

Insights Messaging

Accelerate pipeline and boost engagement with contextually relevant, unique, 1:1 emails for each prospect based on company, industry and role — scaling to tens of thousands of prospects and hundreds of partners simultaneously.

Perspectives

Joe Diodati


Consulting CMO and former Senior Director of Marketing for
Cisco, Joe Diodati speaks to what’s important to channel Partners and how eTrigue hits the mark on engagement.

Lauren Ventura


Head of Global Marketing at Check Point Software Technologies, Lauren Ventura works with 1,000+ Partners worldwide. She shares insights on how using eTrigue accelerates and scales Check Point’s global channel Partner campaigns, and generates leads for Partners with a short window to launch.

James Cooper


Principal & Managing Director of Ascendant, James Cooper explains the keys to successful channel marketing and engagement, and the role of content to maximize campaign performance.