eTrigue through-channel marketing is “hands off“ and scalable to meet the needs of you and your partners.
Turnkey Through-Channel Marketing
A robust, hands-off, turnkey solution that includes platform, content services, and execution.
Corporate Initiative Marketing
Existing marketing automation platforms do not scale for “partner” campaigns.
Channel Do-it-yourself Marketing
(DIY) solutions require time and hands-on resources that aren’t scalable or accountable.
Partner Portal
Solutions
Prospect List Development included
Real-time lead alerts
Sales Rep Responsiveness Tracking
Turnkey services bundled with platform
Yes
Not available
Limited and not scalable
Your time requirement to create, deploy
1 hour
10+ hours
5+ hours
Hours required to manage the campaign
30 minutes
10 hours per week
5 hours per week
Partner personalization
Automated
No
Manual
Performance dashboards – at campaign, partner, and sales level
Campaign, Partner and Sales levels
Campaign only
None
How does eTrigue work?
eTrigue provides the services, platform, and team to run your campaigns for you.
eTrigue is the marketing automation platform and our team executes digital campaigns on your “Partner’s” behalf. We can launch a campaign within weeks. You receive real-time lead alerts that let you track every lead from every partner.
eTrigue is purpose built to scale and meet your through-channel outreach goals.
eTrigue combines services and a cloud-based platform built to scale from a few to hundreds of partners. Your partner data is firewalled, and not viewable until a prospect becomes a Marketing Qualified Lead. The cloud platform is ISO 27001 global certified for security.
You identify content assets, we do the rest.
eTrigue leverages your best corporate assets for co-branding. We build the campaigns – all emails, landing pages, infocenter design and copy. Then ensuring the copy, subject lines and campaigns are optimized for deliverability and compliance.
Full visibility to lead alerts and a management dashboard to gauge performance.
Sales teams can turn eTrigue leads into deals quicker with prospect insights provided in real-time lead alerts. A simple click to update indicates lead progress including follow-up times, meetings scheduled and opportunity pipeline detail. Compare performance across partners and sales teams with automated reports and a dashboard just for you, the “sponsor”.
3 steps to start generating leads for partners
1
Identify
Campaign assets, and which partners to include - eTrigue handles the rest.
2
Connect
Provide partner contact information to eTrigue. eTrigue will contact partners for target list build and personalize the effort for each partner.
3
Launch
Communicate timeframe to launch, and reporting cadence. Promote programs for expansion.
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Second Floor
San Jose, CA 95119
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Main +1 408 490 2900
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