SAN JOSE, California– eTrigue helps B2B marketers navigate a challenging environment for effective lead management. It’s well-orchestrated workflows and campaign management capabilities and flexibility for different scenarios and marketing assets bring a fluidity and ease of use that incumbent marketing automation tools are ill-equipped to provide. What’s more, eTrigue helps to maintain controls on partner data and offers by providing comprehensive analytics that track the actions and engagement of both partners and end customers.