Demand Gen Report – Top 10 – Codice

Honoring Top Ten Firms Driving Growth Via Automation

By implementing a marketing automation solution from eTrigue, the company was able to build a lead nurturing program which increased response rates by 160% versus the same period the prior year.

Through the implementation of a series of coordinated nurturing campaigns, the company saw a 225% increase in qualified leads, and a 50% increase in actionable sales leads. Codice was able to re-engage with over 35% of the leads that had been deemed inactive, of which 17% were later qualified as viable and actionable leads.

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