In 2012, eTrigue was rated Best by Gleanster in marketing automation ease of deployment, ease of use, and features and functionality in their Gleansight: Marketing Automation benchmark report. Gleanster evaluated the top marketing automation vendors and users of marketing automation applications. eTrigue received the “Best” ranking evaluation in three of four categories and was evaluated as a top ranking in all categories.
Gleanster benchmarks best practices in technology-enabled business initiatives, delivering actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. As the first market research firm to “go open,” we also aggregate thought leadership in the form of white papers, case studies and research reports from third-party sources, including solution providers — who, for their part, can create and maintain Vendor and Solution Showcases to help further educate the marketplace.